Shopify Data Connector

Connect Shopify, your ad accounts, and 400+ other tools in a few clicks and send it to Sheets, dashboards, warehouses, or AI tools automatically.

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4.9/5

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How to set up your Shopify integration

1
Basic settings
Data entity. Select a value for "data entity", e.g. "Orders", "Products", "Inventory".
2
Columns
Columns. Select one or more values for "columns", e.g. "Client IP", "Customer accepts marketing", "Cancel reason", "Cancelled at", "Closed at".
3
Date filters
Created before date. It is expected that the specified date and time match your browser's time zone. This field supports macros. [Learn more.](https://docs.coupler.io/functionality/macros-in-data-flows)
Created after date. It is expected that the specified date and time match your browser's time zone. This field supports macros. [Learn more.](https://docs.coupler.io/functionality/macros-in-data-flows)
Changed before date. It is expected that the specified date and time match your browser's time zone. This field supports macros. [Learn more.](https://docs.coupler.io/functionality/macros-in-data-flows)
Changed after date. It is expected that the specified date and time match your browser's time zone. This field supports macros. [Learn more.](https://docs.coupler.io/functionality/macros-in-data-flows)
4
Advanced filters
Filter after ID. See how to filter your Shopify data using the Filter after ID parameter
Status. Specify the status of orders to pull from Shopify.
Financial status. Specify the financial status of orders to pull from Shopify.
Fulfillment status. Specify the fulfillment status of orders to pull from Shopify.
Status. Specify the status of products to pull from Shopify.
A few steps and Shopify is connected. Try it now
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🔒 SOC2 Certified, GDPR & HIPAA Compliant 400+ Data Sources 🌍 Trusted by 200K+ Users Worldwide

Stop Running Your Store on Messy Spreadsheets

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1

Connect

Collect your Shopify data daily with an easy, no-code setup — no more manual data entry or exports.
2

Blend

Combine sales data with advertising spend from Facebook, Google, TikTok, and more to calculate true ROAS and identify which campaigns actually drive revenue, not just clicks.
3

Report and analyze

Send your store data wherever you work. Create live dashboards, update spreadsheets, or feed data warehouses automatically from one place.

Use Coupler.io dashboards templates

Coupler.io offers a range of ready-to-use interactive dashboard templates designed to streamline your reporting and analytics. Explore our template gallery and connect your Shopify to start using the plug-and-play dashboard right away.

Data set templates gallery

Shopify Returning customer rate
#Customers #New customers #Returning customers #Returning customer rate

Measure your Shopify store's ability to retain customers by tracking returning customer rates over time. Analyze the balance between new and returning customers across daily, weekly, and monthly views to evaluate loyalty program effectiveness and identify opportunities to improve customer lifetime value.

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Shopify inventory monthly stockout forecast
#Net items sold #Average sales #Available stock #Months of stock remaining

Forecast inventory stockouts over the coming months by analyzing available quantity, sales pace, and stock duration in months.

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Shopify inventory weekly stockout forecast
#Net items sold #Average sales #Available stock #Weeks of stock remaining

Predict potential stockouts by analyzing current inventory levels against weekly sales velocity. Use this data to proactively manage stock replenishment, prevent lost sales due to out-of-stock items, and maintain optimal inventory levels across your product catalog.

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Shopify inventory daily stockout forecast
#Net items sold #Average sales #Available stock #Days of stock remaining

Predict potential stockouts by analyzing current inventory levels against daily sales velocity. Use this data to proactively manage stock replenishment, prevent lost sales due to out-of-stock items, and maintain optimal inventory levels across your product catalog.

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Shopify Sales by product variant
#Quantity ordered #Quantity returned #Returned quantity rate #Net items sold #Gross sales #Net sales #Total sales

Evaluate the performance of individual product variants in your Shopify store to understand which sizes, colors, or styles resonate most with customers. Analyze sales trends across multiple timeframes to optimize inventory levels, pricing strategies, and product offerings for each variant.

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Shopify Sales by sources
#Orders #Customers #Net items sold #Gross sales #Net sales #Total sales #Average order value #Quantity returned #Quantity ordered

Analyze top-performing sales sources in Shopify to understand which channels drive the most revenue and customer acquisition. Track performance across daily, weekly, and monthly views to optimize your marketing budget allocation and focus on the most effective traffic sources.

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Shopify top customers
#Orders #Average order value #Net items sold #Quantity ordered #Quantity returned #Returned quantity rate #Gross sales #Net sales #Returns #Total sales

Identify your highest-value customers in Shopify by analyzing purchasing behavior and spending patterns. Use this data to build targeted loyalty programs, personalize marketing campaigns, and strengthen relationships with your most profitable customer segments.

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Shopify sales by order fulfillment status
#Net items sold #Gross sales #Returns #Net sales #Total sales #Average order value #Quantity returned #Quantity ordered

Monitor Shopify orders grouped by fulfillment status to evaluate operational efficiency and delivery timelines. Analyze daily, weekly, and monthly patterns to optimize warehouse operations, reduce processing delays, and enhance the customer delivery experience.

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Shopify sales by order financial status
#Net items sold #Gross sales #Returns #Net sales #Taxes #Total sales #Average order value #Quantity returned #Quantity ordered #Customers #Orders

Analyze Shopify orders grouped by financial status to monitor payment processing and revenue collection. Track weekly and monthly trends to identify potential issues with pending or authorized payments and optimize cash flow management.

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Shopify Sales by billing location
#Avg order value #Orders #Customers #Net items sold #Gross sales #Net sales #Total sales #Taxes #Shipping charges

Understand your sales distribution across different billing locations to identify high-performing geographic markets. Analyze daily, weekly, and monthly trends by country to optimize regional marketing strategies and expand into promising markets.

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Shopify Total customers & Avg order value
#Avg order value #Orders #Customers #Net items sold #Gross sales #Net sales #Total sales #Taxes #Shipping charges

Track Shopify’s total customer count and average order value over time using aggregated views and detailed order-level insights.

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Shopify Top selling products
#Net items sold #Gross sales #Net sales #Total sales #Quantity ordered #Quantity returned #Returned quantity rate

Identify your best-selling products in Shopify by analyzing product performance across daily, weekly, and monthly trends. Track sales metrics to understand which items drive the most revenue and optimize your inventory and marketing strategies accordingly.

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Shopify Sales by new vs returning customers
#Net items sold #Gross sales #Net sales #Total sales #Orders #Customers

Understand the revenue split between new and returning customers in your Shopify store to evaluate customer acquisition effectiveness and retention performance. Compare sales trends across daily, weekly, and monthly views to track how each customer segment contributes to your overall sales over time.

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Shopify Line Items with Shipping and Taxes
#Quantity #Discount #Gross sales #Returns #Net sales #Taxes #Shipping charged #Total sales

Get the full information about each line item of every order in your Shopify shop

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Shopify Total sales by line item
#Net items sold #Gross sales #Discounts #Returns #Net sales #Taxes #Total sales

Get crucial data about your Shopify shop's orders with line items with just one data connection

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Shopify Total sales by order
#Net items sold #Gross sales #Discounts #Returns #Net sales #Taxes #Shipping charged #Total sales

Monitor shipping, customer, and other details for each order in your Shopify shop to quickly assess the current state

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Shopify Orders with COGS
#Net items sold #Gross sales #Discounts #Returns #Net sales #Taxes #Total sales #COGS #Gross profit #Gross margin

Access Shopify sales data grouped by order and date to monitor trends and evaluate revenue performance.

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Shopify Line items with COGS
#Net items sold #Gross sales #Discounts #Net returns #Net sales #Taxes #Total sales #COGS #Gross profit #Gross margin

Examine the performance of Shopify line items alongside COGS and gain a deeper understanding of profitability, taxes, and other critical metrics.

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Shopify and GA4 monthly performance
#Sessions #Total users #Sessions with cart additions #Sessions that reached checkout #Sessions that completed checkout #Added to cart rate #Session start user count #View product user count #Add to cart user count #Purchase user count #Orders #Customers #Net items sold #Total sales

Combine Shopify sales data with Google Analytics 4 behavioral insights to understand the complete customer journey from site visit to purchase. Track monthly metrics to identify long-term trends and optimize user experience and conversion strategies.

Google Analytics 4 (GA4) icon Shopify icon
Shopify and GA4 weekly performance
#Sessions #Total users #Sessions with cart additions #Sessions that reached checkout #Sessions that completed checkout #Added to cart rate #Session start user count #View product user count #Add to cart user count #Purchase user count #Orders #Customers #Net items sold #Total sales

Combine Shopify sales data with Google Analytics 4 behavioral insights to understand the complete customer journey from site visit to purchase. Track weekly metrics to identify mid-range trends and optimize user experience and conversion strategies.

Google Analytics 4 (GA4) icon Shopify icon
Shopify and GA4 daily performance
#Sessions #Total users #Sessions with cart additions #Sessions that reached checkout #Sessions that completed checkout #Added to cart rate #Session start user count #Add to cart user count #Purchase user count #Orders #Customers #Net items sold #Total sales #View product user count

Combine Shopify sales data with Google Analytics 4 behavioral insights to understand the complete customer journey from site visit to purchase. Track daily metrics to connect website engagement with actual sales outcomes and optimize both user experience and conversion strategies.

Google Analytics 4 (GA4) icon Shopify icon
No such template is available yet.
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Why Shopify users love Coupler.io?

Calculate true ROAS icon

Calculate true ROAS

Blend Shopify sales with Meta, Google, and TikTok ad spend to see your real return on ad spend in one view.
Track profitability icon

Track profitability

Combine Shopify revenue with COGS data from spreadsheets to calculate true profit by SKU, not just revenue.
Don't just track LTV—act on it icon

Don't just track LTV—act on it

Connect Klaviyo and Shopify data to analyze campaign performance, segment high-value customers, and sync audiences back to ad platforms.
Auto-refresh your reports icon

Auto-refresh your reports

Set schedules from daily to 15-minute intervals. Your dashboards always show the latest data without manual work.
Move beyond basic revenue icon

Move beyond basic revenue

Combine shipping, tax, and ad costs to see your true contribution margin per order. Automate your month-end reporting for Quickbooks or Xero.
Inventory at a glance icon

Inventory at a glance

Track stock levels across all locations, calculate days of inventory remaining for each SKU, and identify products that need immediate restocking and preventing costly stockouts before they impact sales.

Get Insights and Take Action

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For DTC founders & store owners
Automate daily sales dashboards, calculate profits, and track refunds without touching a spreadsheet. Focus on growing, not reporting.
For performance marketers
Combine Shopify sales with ad spend data. Measure true ROAS, fix attribution gaps, and validate what Meta and Google are reporting.

What data you can export from Shopify?

Categories:
  • Orders
  • Products
  • Inventory
  • Customers
  • Products with variants
  • Orders with line items
  • Orders with activities
  • Order fulfillments with line items
  • Orders with shipping lines
  • Orders refunds transactions

Frequently asked questions
The Shopify connector by Coupler.io is an out-of-the-box solution that automates exports of Shopify data. It allows you to load ecommerce data to various data destinations, including spreadsheets, data warehouses, and business intelligence tools. The primary use of the data connector for Shopify is to automate reporting. However, you can also consider it a backup solution if you connect Shopify to data warehouses like BigQuery.
The Shopify data connector is designed for sales and marketing professionals. So, you won't need any technical background or programming skills to make it run. With a few simple steps, you can turn raw sales data into a report and set a schedule for data refresh. As a result, you automate ecommerce reporting and extract valuable insights into your Shopify sales performance.
Shopify datasets on Coupler.io are pre-configured data collections from your Shopify store that you can automatically export to your preferred destination like Google Sheets, BigQuery, or other analytics tools.

Connect 400+ sources in minutes.
No code required.

We help teams turn data into impact

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Account Director, SellThru

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