Case studies
How ClaritySeed saved over 40 hours a month on marketing reporting with Coupler.io
Industry
Performance Marketing
What we did
Streamlined data extraction and reporting automation
Outcomes
Freed 40+ hours monthly, report delivery time reduced by 5 hours, improved campaign optimizations speed
Industry
Performance Marketing
What we did
Streamlined data extraction and reporting automation
Outcomes
Freed 40+ hours monthly, report delivery time reduced by 5 hours, improved campaign optimizations speed
Background
David Chau is a seasoned marketing and analytics veteran who, throughout his career, has worked with brands like Bambee, Torrid, ZipRecruiter, among others. He has recently decided to make a switch to being a marketing consultant and opened up his own agency, ClaritySeed. ClaritySeed offers performance marketing, growth, demand generation, and marketing analytics services.
“I had a clear picture in mind: I wanted an easy-to-use and reliable automation and reporting tool that was both intuitive and no-code. My past experience with Coupler.io during my tenure as a VP of Marketing made it easy to choose the platform. Coupler.io ensures that our client reports run on autopilot, freeing up time to uncover hidden data insights, rather than routinely wasting time on manual data extraction.
Challenge
Like many marketing consultants, David faced the cumbersome task of juggling BI and engineering teams to automate daily reporting for his clients. He needed a hassle-free platform that could pull data from essential marketing tools into Google Sheets, eliminating the constant coding hurdles and manual data copy-pasting.
Doing things the old-fashioned way – manually – was proving to be a drain, both in terms of time and resources. This approach not only stretched the team thin but also ran the risk of breaching SLA commitments made to clients. With time lost to these tasks, less was left for what truly mattered: digesting data and uncovering actionable insights. ClaritySeed needed a reliable and flexible tool that would simplify this process and, at the same time, would blend effortlessly with essential marketing platforms like Google Ads, Google Analytics 4, and Facebook Ads. And, luckily, David already had experience with Coupler.io.
Result
To streamline operations and automate reporting, David created data flows from Google Analytics 4, Facebook Ads, and Google Ads for each of his clients. Setting up Coupler.io was a one-time process and it fully takes care of the data routine now. This allows David to easily track performance of marketing campaigns, quickly test and validate new ideas, and fully automate daily reporting.
The reports David built in Google sheets auto-populate daily, allowing him to concentrate more on the analysis of the data, rather than the tedious task of copy-pasting data. The reports are now also consistently delivered 5 hours earlier than before. On top of that, David reclaims over 10 invaluable hours weekly that were previously consumed by manual data transfers.
But the benefits of using Coupler.io extend beyond just time savings. It acts as a formidable connector, reliably pulling raw data from crucial marketing platforms. As a result, creating comprehensive reports and dashboards in Google Sheets has transformed from a challenging routine into a smooth process.
“Coupler.io really helped me automate and simplify reporting for both myself and my clients. After the initial setup, all the data simply flows to where I need it, populating all reports with fresh data, day in and day out. Overall, Coupler.io's capabilities and exceptional support make it a solid and indispensable tool in my arsenal.
Tools & technologies
Data sources
