Marketing dashboards

Marketing dashboard examples and reporting templates

Derive insights into your marketing efforts with our ready-to-use marketing dashboards. They are available as templates to which you only need to connect your data source. Use the dashboards to measure your marketing campaign’s efficiency, analyze the engagement of your content, and increase conversion rates.

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PPC dashboards

Monitor campaign performance, track ad spend, and analyze ROI across advertising campaigns. Each marketing reporting dashboard allows you to identify high and low-performing ads to optimize your PPC budget. Make informed decisions on your pay-per-click investments.

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Social media dashboards

Monitor engagement of your posts, growth of followers, and content performance across your social platforms. Use the marketing dashboards to measure audience interaction and optimize content strategy. Based on this data, you can ensure your social media efforts will be successful.

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SEO dashboards

Track your organic search performance, monitor keyword rankings, and analyze technical SEO metrics. These marketing dashboard templates let you analyze search visibility and content performance. Use these insights to optimize your website's search engine rankings effectively.

Choose your marketing dashboard template to kick off

What is a marketing dashboard?

A marketing dashboard is a reporting solution that consolidates marketing data into a visual, interactive interface to facilitate stakeholder decision-making. Marketing dashboards typically include predesigned charts, scorecards, and tables that provide insights into campaign performance, contact engagement, and growth dynamics. They can also feature filters and controllers, allowing users to explore specific data for detailed analysis.

Marketing dashboards enable marketers to monitor and optimize their efforts and investments, such as budget allocation, time spending, and channel prioritization. You can make data-driven decisions quickly and share your results with stakeholders effortlessly. Coupler.io offers custom marketing dashboards available as templates. These ready-to-use dashboards eliminate the need to create them from scratch. Simply connect your marketing data sources using the built-in Coupler.io connector, and get your data visualized in minutes.

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Marketing dashboard examples for every need

PPC multi-channel dashboard image
PPC multi-channel dashboard
Facebook Ads icon LinkedIn Ads icon TikTok Ads icon X (Twitter) Ads icon Quora Ads icon Bing Ads icon Google Ads icon arrow icon Coupler.io Dashboard icon
All-in-one marketing dashboard in Looker Studio image
All-in-one marketing dashboard in Looker Studio
Google Search Console icon LinkedIn Company Pages icon Klaviyo icon YouTube icon Bing Ads icon Mailchimp icon Facebook Page Insights icon Facebook Ads icon Instagram Insights icon Google Ads icon LinkedIn Ads icon Google Analytics 4 icon arrow icon Looker Studio icon
All-in-one social media analytics dashboard in Looker Studio image
All-in-one social media analytics dashboard in Looker Studio
Instagram Insights icon LinkedIn Company Pages icon Facebook Page Insights icon YouTube icon Google Analytics 4 icon arrow icon Looker Studio icon
Flex Hard: Your PPC 2024 Wrapped - dashboard in Looker Studio image
Flex Hard: Your PPC 2024 Wrapped - dashboard in Looker Studio
LinkedIn Ads icon Facebook Ads icon Google Ads icon Quora Ads icon Bing Ads icon X (Twitter) Ads icon TikTok Ads icon arrow icon Looker Studio icon
Multi-channel creatives performance dashboard in Looker Studio image
Multi-channel creatives performance dashboard in Looker Studio
Bing Ads icon TikTok Ads icon LinkedIn Ads icon Google Ads icon Facebook Ads icon arrow icon Looker Studio icon
PPC multi-channel dashboard in Looker Studio image
PPC multi-channel dashboard in Looker Studio
Google Ads icon Quora Ads icon Bing Ads icon LinkedIn Ads icon Facebook Ads icon TikTok Ads icon X (Twitter) Ads icon arrow icon Looker Studio icon
Google Ads dashboard image
Google Ads dashboard
Google Ads icon arrow icon Coupler.io Dashboard icon
Google Analytics PPC dashboard in Looker Studio image
Google Analytics PPC dashboard in Looker Studio
TikTok Ads icon Google Ads icon Snapchat Ads icon LinkedIn Ads icon Bing Ads icon X (Twitter) Ads icon Facebook Ads icon Google Analytics 4 icon arrow icon Looker Studio icon
PPC monthly budget by campaign group - dashboard in Google Sheets image
PPC monthly budget by campaign group - dashboard in Google Sheets
TikTok Ads icon Google Ads icon Quora Ads icon Bing Ads icon LinkedIn Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Google Sheets icon
PPC monthly budget dashboard in Google Sheets image
PPC monthly budget dashboard in Google Sheets
X (Twitter) Ads icon TikTok Ads icon Google Ads icon Bing Ads icon Quora Ads icon LinkedIn Ads icon Facebook Ads icon arrow icon Google Sheets icon
LinkedIn company page performance dashboard in Looker Studio image
LinkedIn company page performance dashboard in Looker Studio
LinkedIn Company Pages icon arrow icon Looker Studio icon
TikTok analytics dashboard in Looker Studio image
TikTok analytics dashboard in Looker Studio
Tiktok Organic icon arrow icon Looker Studio icon
Web analytics dashboard in Google Sheets image
Web analytics dashboard in Google Sheets
Google Analytics 4 icon arrow icon Google Sheets icon
Web analytics dashboard in Power BI image
Web analytics dashboard in Power BI
Google Analytics 4 icon arrow icon Power BI icon
Web analytics dashboard in Looker Studio image
Web analytics dashboard in Looker Studio
Google Analytics 4 icon arrow icon Looker Studio icon
Google Analytics dashboard for multiple properties in Looker Studio image
Google Analytics dashboard for multiple properties in Looker Studio
Google Analytics 4 icon arrow icon Looker Studio icon
X (Twitter) Ads dashboard in Looker Studio image
X (Twitter) Ads dashboard in Looker Studio
X (Twitter) Ads icon arrow icon Looker Studio icon
Bing Ads dashboard in Looker Studio image
Bing Ads dashboard in Looker Studio
Bing Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard in Looker Studio image
Facebook Ads dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard in Google Sheets image
Facebook Ads dashboard in Google Sheets
Facebook Ads icon arrow icon Google Sheets icon
Instagram business dashboard in Looker Studio image
Instagram business dashboard in Looker Studio
Instagram Insights icon arrow icon Looker Studio icon
Brand awareness dashboard in Power BI image
Brand awareness dashboard in Power BI
Google Search Console icon Facebook Ads icon Google Ads icon Bing Ads icon arrow icon Power BI icon
Facebook Ads & Brand awareness dashboard in Looker Studio image
Facebook Ads & Brand awareness dashboard in Looker Studio
Facebook Ads icon Google Search Console icon arrow icon Looker Studio icon
Shopify marketing funnel analytics in Looker Studio image
Shopify marketing funnel analytics in Looker Studio
Snapchat Ads icon Google Ads icon Facebook Ads icon TikTok Ads icon Quora Ads icon LinkedIn Ads icon Pinterest Ads icon X (Twitter) Ads icon Google Analytics 4 icon Bing Ads icon Shopify icon arrow icon Looker Studio icon
Google Search Ads performance tracker + editor in Google Sheets image
Google Search Ads performance tracker + editor in Google Sheets
Google Ads icon arrow icon Google Sheets icon
Google Ads creatives dashboard in Looker Studio image
Google Ads creatives dashboard in Looker Studio
Google Ads icon arrow icon Looker Studio icon
Quality score analytics dashboard for Google Ads in Looker Studio image
Quality score analytics dashboard for Google Ads in Looker Studio
Google Ads icon arrow icon Looker Studio icon
Google Ads dashboard in Looker Studio image
Google Ads dashboard in Looker Studio
Google Ads icon arrow icon Looker Studio icon
Keyword performance dashboard for Google Ads in Looker Studio image
Keyword performance dashboard for Google Ads in Looker Studio
Google Ads icon arrow icon Looker Studio icon
Branded organic search vs. paid campaign performance dashboard for Google in Looker Studio image
Branded organic search vs. paid campaign performance dashboard for Google in Looker Studio
Google Ads icon Google Search Console icon arrow icon Looker Studio icon
PPC multi-channel dashboard in Google Sheets image
PPC multi-channel dashboard in Google Sheets
X (Twitter) Ads icon Bing Ads icon LinkedIn Ads icon TikTok Ads icon Quora Ads icon Facebook Ads icon Google Ads icon arrow icon Google Sheets icon
Multi-channel creatives performance dashboard in Google Sheets image
Multi-channel creatives performance dashboard in Google Sheets
LinkedIn Ads icon Bing Ads icon Google Ads icon TikTok Ads icon Facebook Ads icon arrow icon Google Sheets icon
PPC multi-channel dashboard with budget in Google Sheets image
PPC multi-channel dashboard with budget in Google Sheets
X (Twitter) Ads icon Facebook Ads icon LinkedIn Ads icon TikTok Ads icon Quora Ads icon Bing Ads icon Google Ads icon arrow icon Google Sheets icon
Top search query performance dashboard in Looker Studio image
Top search query performance dashboard in Looker Studio
Google Search Console icon arrow icon Looker Studio icon
GA4 key event insights dashboard in Looker Studio image
GA4 key event insights dashboard in Looker Studio
Google Analytics 4 icon arrow icon Looker Studio icon
AI traffic performance dashboard in Google Sheets image
AI traffic performance dashboard in Google Sheets
Google Analytics 4 icon arrow icon Google Sheets icon
Referral traffic performance dashboard in Google Sheets image
Referral traffic performance dashboard in Google Sheets
Google Analytics 4 icon arrow icon Google Sheets icon
Landing page performance dashboard in Google Sheets image
Landing page performance dashboard in Google Sheets
Google Analytics 4 icon Google Search Console icon arrow icon Google Sheets icon
Landing page performance dashboard in Looker Studio image
Landing page performance dashboard in Looker Studio
Google Analytics 4 icon Google Search Console icon arrow icon Looker Studio icon
SEO dashboard for Google Search Console in Google Sheets image
SEO dashboard for Google Search Console in Google Sheets
Google Search Console icon arrow icon Google Sheets icon
SEO dashboard for Google Search Console in Looker Studio image
SEO dashboard for Google Search Console in Looker Studio
Google Search Console icon arrow icon Looker Studio icon
Technical SEO dashboard in Looker Studio image
Technical SEO dashboard in Looker Studio
Google Search Console icon arrow icon Looker Studio icon
Technical SEO dashboard in Google Sheets image
Technical SEO dashboard in Google Sheets
Google Search Console icon arrow icon Google Sheets icon
Customer acquisition dashboard for Pipedrive in Looker Studio image
Customer acquisition dashboard for Pipedrive in Looker Studio
Bing Ads icon Pinterest Ads icon Google Ads icon Facebook Ads icon Google Analytics 4 icon LinkedIn Ads icon Snapchat Ads icon X (Twitter) Ads icon Pipedrive icon arrow icon Looker Studio icon
Google Ads and Meta Ads campaign performance dashboard in Looker Studio image
Google Ads and Meta Ads campaign performance dashboard in Looker Studio
Google Ads icon Facebook Ads icon arrow icon Looker Studio icon
PPC multi-channel dashboard in Power BI image
PPC multi-channel dashboard in Power BI
LinkedIn Ads icon Quora Ads icon TikTok Ads icon Facebook Ads icon X (Twitter) Ads icon Bing Ads icon Google Ads icon arrow icon Power BI icon
Apple Search Ads dashboard in Looker Studio image
Apple Search Ads dashboard in Looker Studio
Apple Search Ads icon arrow icon Looker Studio icon
TikTok Ads dashboard in Looker Studio image
TikTok Ads dashboard in Looker Studio
TikTok Ads icon arrow icon Looker Studio icon
Snapchat Ads dashboard in Looker Studio image
Snapchat Ads dashboard in Looker Studio
Snapchat Ads icon arrow icon Looker Studio icon
Quora Ads dashboard in Looker Studio image
Quora Ads dashboard in Looker Studio
Quora Ads icon arrow icon Looker Studio icon
Google Ads dashboard in Power BI image
Google Ads dashboard in Power BI
Google Ads icon arrow icon Power BI icon
Google Ads dashboard in Google Sheets image
Google Ads dashboard in Google Sheets
Google Ads icon arrow icon Google Sheets icon
Facebook Ads performance for mobile apps dashboard in Looker Studio image
Facebook Ads performance for mobile apps dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads ecommerce performance dashboard in Looker Studio image
Facebook Ads ecommerce performance dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads leads breakdown dashboard in Looker Studio image
Facebook Ads leads breakdown dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads purchases breakdown dashboard in Looker Studio image
Facebook Ads purchases breakdown dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard in Power BI image
Facebook Ads dashboard in Power BI
Facebook Ads icon arrow icon Power BI icon
Meta Ads creatives dashboard in Looker Studio image
Meta Ads creatives dashboard in Looker Studio
Facebook Ads icon arrow icon Looker Studio icon
Ads and social media performance dashboard for Meta in Looker Studio image
Ads and social media performance dashboard for Meta in Looker Studio
Facebook Page Insights icon Instagram Insights icon Facebook Ads icon arrow icon Looker Studio icon
Facebook page insights dashboard in Looker Studio image
Facebook page insights dashboard in Looker Studio
Facebook Page Insights icon arrow icon Looker Studio icon
SEO dashboard in Power BI image
SEO dashboard in Power BI
Google Search Console icon arrow icon Power BI icon
HubSpot marketing performance dashboard in Looker Studio image
HubSpot marketing performance dashboard in Looker Studio
HubSpot icon arrow icon Looker Studio icon
Customer acquisition dashboard for HubSpot in Looker Studio image
Customer acquisition dashboard for HubSpot in Looker Studio
Snapchat Ads icon Bing Ads icon X (Twitter) Ads icon Google Ads icon Google Analytics 4 icon LinkedIn Ads icon Facebook Ads icon HubSpot icon arrow icon Looker Studio icon
Salesforce sales analytics dashboard in Looker Studio image
Salesforce sales analytics dashboard in Looker Studio
X (Twitter) Ads icon Google Analytics 4 icon Snapchat Ads icon Google Ads icon LinkedIn Ads icon Facebook Ads icon Bing Ads icon Salesforce icon arrow icon Looker Studio icon
Mailchimp email campaign performance dashboard for Shopify store in Looker Studio image
Mailchimp email campaign performance dashboard for Shopify store in Looker Studio
Shopify icon Mailchimp icon arrow icon Looker Studio icon
Email marketing analytics dashboard for Mailchimp in Looker Studio image
Email marketing analytics dashboard for Mailchimp in Looker Studio
Mailchimp icon Google Analytics 4 icon arrow icon Looker Studio icon
Mailchimp analytics dashboard in Looker Studio image
Mailchimp analytics dashboard in Looker Studio
Mailchimp icon arrow icon Looker Studio icon
Klaviyo analytics dashboard in Looker Studio image
Klaviyo analytics dashboard in Looker Studio
Klaviyo icon arrow icon Looker Studio icon
Klaviyo email campaign performance dashboard for Shopify store in Looker Studio image
Klaviyo email campaign performance dashboard for Shopify store in Looker Studio
Klaviyo icon Shopify icon arrow icon Looker Studio icon
LinkedIn Ads companies reach dashboard in Google Sheets image
LinkedIn Ads companies reach dashboard in Google Sheets
LinkedIn Ads icon arrow icon Google Sheets icon
LinkedIn Ads creatives dashboard in Looker Studio image
LinkedIn Ads creatives dashboard in Looker Studio
LinkedIn Ads icon arrow icon Looker Studio icon
LinkedIn page and ads analytics dashboard in Looker Studio image
LinkedIn page and ads analytics dashboard in Looker Studio
LinkedIn Company Pages icon LinkedIn Ads icon arrow icon Looker Studio icon
LinkedIn Ads dashboard in Google Sheets image
LinkedIn Ads dashboard in Google Sheets
LinkedIn Ads icon arrow icon Google Sheets icon
LinkedIn Ads dashboard in Looker Studio image
LinkedIn Ads dashboard in Looker Studio
LinkedIn Ads icon arrow icon Looker Studio icon
Website traffic from YouTube - performance analysis dashboard in Looker Studio image
Website traffic from YouTube - performance analysis dashboard in Looker Studio
Google Analytics 4 icon arrow icon Looker Studio icon
Website traffic from YouTube - performance analysis dashboard in Google Sheets image
Website traffic from YouTube - performance analysis dashboard in Google Sheets
Google Analytics 4 icon arrow icon Google Sheets icon
YouTube KPIs dashboard image
YouTube KPIs dashboard
YouTube icon arrow icon Looker Studio icon
YouTube dashboard in Looker Studio image
YouTube dashboard in Looker Studio
YouTube icon arrow icon Looker Studio icon
Web analytics dashboard in Tableau image
Web analytics dashboard in Tableau
Google Analytics 4 icon arrow icon Tableau icon
PPC multi-channel dashboard in Tableau image
PPC multi-channel dashboard in Tableau
Google Ads icon Quora Ads icon Bing Ads icon LinkedIn Ads icon TikTok Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Tableau icon
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What should a marketing reporting dashboard include?

An insightful marketing dashboard must provide access to key performance metrics that evaluate the effectiveness of spending and activities. These metrics include ROI, ROAS, customer acquisition costs, conversion rates, and so on. With this data, you can measure the direct business impact of your marketing efforts.

Another vital component is channel analytics. You should see how each marketing channel is performing, including website traffic patterns, social media engagement levels, email campaign results, paid advertising performance, and more. Having all these insights in one place enables you to optimize your channel activities and budget allocation.
For maximum effectiveness, marketing reporting dashboards should provide detailed customer insights and campaign performance metrics. Customer insights should include behavior patterns, demographic data, and engagement history, while campaign performance should track goal completions, attribution data, and audience response rates. Clear visualizations and drill-down options make it easier for you to identify trends and act on insights quickly.

How to create marketing dashboards from templates?

Step 1
1
Connect your source accounts using the built-in connector by Coupler.io.
Step 2
2
Follow the in-app instructions to load your source data and create a copy of your marketing dashboard.
Step 3
3
Apply additional configurations if you use a marketing dashboard template for an external BI tool.
Step 4
4
If necessary, update the schedule for automatic data refresh to meet your reporting requirements.
Steps Coupler.io image

Ready to streamline your marketing reporting