Case studies
How SellThru reduced client onboarding time by 5–7x, improved tracking reliability to 95%+, and saved 20+ hours/month on reporting
Industry
Digital marketing agency
What we did
Reduced account setup time from 2 weeks to 2-3 days, enabled real-time data integration across various marketing channels, freed up at least 1 hour/day by eliminating manual data mapping
Outcomes
95%+ reliability in performance tracking, fully automated data flows and dashboards for all clients, ability to focus on client satisfaction and retention instead of manual work, saved 20+ hours/month
Industry
Digital marketing agency
What we did
Reduced account setup time from 2 weeks to 2-3 days, enabled real-time data integration across various marketing channels, freed up at least 1 hour/day by eliminating manual data mapping
Outcomes
95%+ reliability in performance tracking, fully automated data flows and dashboards for all clients, ability to focus on client satisfaction and retention instead of manual work, saved 20+ hours/month
Intro
SellThru is a leading digital marketing agency in the GCC region, driving growth through data-driven marketing strategies. Known for its focus on actionable insights and measurable outcomes, SellThru is one of the few digital marketing agencies structured like a client’s own marketing team. By uniting acquisition and retention strategies under one roof, SellThru delivers personalized, data-driven solutions that foster digital growth and add value to its diverse clientele.
Problem
As a marketing agency with a diverse client base, SellThru needed a unified view of all key growth metrics, particularly last-click-attributed data across channels. They needed a single solution capable of integrating multi-channel data and delivering clear insights into campaign performance. The tools they tried previously focused solely on visualization, without robust data integration capabilities. This led the team to search for a solution that could automate data blending and transformation while supporting visualization needs.
“Coupler.io changed the way we handle data, and we have been automating client dashboards with ease since its deployment. The intuitive interface and speed of support have helped us reduce a lot of manual data mapping, increasing both accuracy and efficiency. A must-have tool for any agency looking to simplify data integration.
Solution
SellThru evaluated several tools, including Supermetrics, Porter, and Funnel. However, none matched Coupler.io’s flexibility in terms of competitive pricing, unlimited data sources, and user seats. SellThru seamlessly integrated Coupler.io into its existing systems and processes, enabling the automation of client dashboards and the consolidation of data from diverse sources, such as advertisement platforms, GA4, and more.
Results
Adding Coupler.io into the tech stack transformed SellThru’s reporting and data management, allowing for a significant boost in efficiency, accuracy, and client satisfaction. The time required to onboard new accounts, which previously took at least two weeks to set up trackers and consolidate past data, has been reduced to just 2–3 days. Once set up, the process is entirely automated.
So far, SellThru has automated 14 client dashboards, enabling consistent, real-time integration across multiple marketing channels. The team now saves at least one hour of manual work per day, previously spent on tasks like data mapping. This automation has reduced the margin of error and improved operational efficiency. The system’s 95%+ reliability in performance tracking has also allowed the team to focus more on optimizing client accounts and driving retention.
“Coupler.io has optimized our data integration processes by enabling quick and easy blending of multi-source marketing and analytics data. Piloting this project proved instrumental in automating complex data transformations for our agency. I would recommend it without hesitation.
Tools & technologies
Data sources
