LinkedIn Ads Dashboard

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LinkedIn Ads Dashboard

Use this pre-made LinkedIn Ads dashboard template in Looker Studio and Google Sheets. It has a built-in connector to automate advertising data from LinkedIn. Coupler.io provides enclosed instructions for setting this template up and replenishing it with data.

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What is a LinkedIn Ads dashboard?

This dashboard is an optimal reporting solution for monitoring and analyzing your ad campaigns on LinkedIn Ads. PPC specialists can use it to track crucial KPIs, such as ROI, CPC, CTR, and many others. With these metrics, feel free to evaluate the effectiveness of your ad campaigns. Share these findings with other marketing team members, executives, and stakeholders.

The LinkedIn Ads dashboard also provides deeper insights into conversions and leads on your ad campaigns. Therefore, you can easily detect the best campaign and make data-driven decisions to adjust your approaches to current ad strategies. With the complete overview of LinkedIn Ads performance at hand, it’s possible to enhance targeting and boost campaign success.

How are your PPC campaigns on LinkedIn performing?

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Looker studio

The dashboard provides a complete overview of all your campaigns on the LinkedIn Ads platform. You can easily observe such fundamental metrics as impressions, CRT, CPC, clicks, and impressions in general and by each individual campaign. This might give you hints on which campaigns perform better and which ones need elaboration.

What is the daily frequency of your campaigns?

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Looker studio

This reporting tool provides the average daily frequency for your ad campaigns on LinkedIn. In brief, it’s the ratio between total impressions and the number of unique users who see an ad. In case the frequency value is lower than 4, the campaign performs as expected. Otherwise, consider adjusting your strategy for the implementation of the LinkedIn Ads campaign.

How many leads do your campaigns generate?

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Google Sheets

This LinkedIn Ads KPI dashboard contains a visual sales funnel with the metrics starting from impressions to the actual number of leads. You can observe this sales funnel for all campaigns as well as for individual ones. These numbers indicate which LinkedIn Ads ad campaigns result in the greater number of leads. Such information can help you outline best practices in ad campaign creation for this platform.

What is the conversion dynamics of your PPC campaigns?

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Google Sheets

The dashboard also shows the dynamics of conversion resulting from LinkedIn Ads campaigns over time. Such a graph helps to determine seasonal trends in conversions and understand user behaviors in different periods of time. Use these insights to plan your campaign launch during the period with a high probability of conversions.

How to create a LinkedIn Ads dashboard?

Step 1

Go to the readme tab, where you can see instructions on how to set up the dashboard.

Step 2

Click the button to set up the Coupler.io importer and connect your LinkedIn Ads account.

Step 3

Follow the instructions to prepare and load data to the dashboard according to the chosen destination app.

Step 4

Go back to Coupler.io to configure the schedule for the data refresh of your LinkedIn Ads dashboard.

LinkedIn Ads dashboard examples in your BI tool

LinkedIn Ads dashboard in Google Sheets

LinkedIn Ads dashboard in Looker Studio

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Acquire peace of mind with the LinkedIn Ads performance dashboard

Ready-to-use analytical tool

Monitor your LinkedIn ads campaigns with the premade analytics dashboard. Follow the built-in instructions to connect your LinkedIn Ads account with no coding but by using a graphical UI in 2 minutes.

Automated data refresh

Monitor the results of your ad campaigns at a near-real-time pace with the automatic data refresh feature by Coupler.io. Get your graphs populated with fresh data every 15 minutes or set the update interval that matches your reporting needs.

White-label template

Tailor the LinkedIn Ads dashboard template to match your reporting requirements in the selected reporting tool. Even though Coupler.io’s LinkedIn Ads dashboard is pre-configured, you can easily customize it.

Metrics you can track with the LinkedIn Ads dashboard

Impressions

Each time your ad appears on LinkedIn is known as an impression. The total number of impressions reflects the number of times your ad appeared to users. This metric allows you to evaluate the audience reach and visibility of your ads on the LinkedIn platform. Consider this metric for assessing your ad strategy and see whether it meets the numbers defined before the campaign launch needed for expanding brand awareness.

Clicks

This metric is self-descriptive as it stands for the total number of user clicks on your ads on LinkedIn. Clicks reflect how attractive your advertisement announcements are for users. Compare the click metrics with the industry average and decide whether your ads are relevant for the targeted audience.

Click-through rate (CTR)

Divide the number of total impressions by clicks to calculate the click-through rate KPI. The obtained value shows the percentage of users who have clicked on your ad. CTR gives deeper insights into user engagement and the overall ad campaign performance on LinkedIn. With this metric, you can define the relevance of your ads to the targeted audience and decide how you can change the appearance to achieve better ad performance results.

Cost per thousand impressions (CPM)

Showing an ad on LinkedIn also entangles a certain cost for that. The common practices in advertising use the cost per thousand impressions as it’s easier to calculate this metric. CPM rate is useful for marketers to track the budget spending of the ad campaign and optimize return on advertising spend (ROAS).

Cost per click (CPC)

Once a user clicks on an ad and is taken to your business page outside LinkedIn, you are supposed to pay for this click. This cost depends on the initial CPC bid, Ad Rank thresholds, competitors, and some other factors. Cost per click allows you to decide whether the investment in your ad campaign is worth the efficiency it demonstrates. It’s also useful for optimizing your ad strategies, reviewing keywords, and finding space for improvement.

Amount spent

This KPI is self-descriptive and shows how much money you spend on promotional ads on LinkedIn. It’s necessary to track the amount spent on a regular business to make sure it fits the allocated budget for LinkedIn Ads spending. This metric is also necessary for calculating the ROI of your advertising campaigns.

Conversions

This number shows how many users have taken action after interacting with your ad on LinkedIn. These actions might include signup, form submission, purchases, etc. Conversions help to evaluate the effectiveness of your promotional activities on LinkedIn.

Conversion rate

Conversion rate is the ratio between the total number of impressions to the number of conversions. Compare the resulting percentage to the industry average conversion rate to decide whether your LinkedIn Ads campaign is efficient enough. Monitor this metric to optimize the conversion funnel and carry out other ad and marketing activities to increase conversions.

Leads

A user becomes a lead after having filled in and submitted the lead form on LinkedIn. Afterward, the information on this lead form is sent to your business profile, and a new lead is registered. Gaining leads is one of the core objectives of any business, so you should regularly track this metric on your LinkedIn Ads dashboard.

Lead from opens

LinkedIn Ads provide pre-filled lead generation forms, which adds more convenience for users. This option also contributes to a higher lead generation rate for businesses. Lead from opens shows the number of times users opened the lead generation form. Use this metric to understand the efficiency of the pre-filled lead generation form and optimize its CTA if necessary.

No need to build a LinkedIn Ads dashboard from scratch.
Use the fully automated template!

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Key metrics snapshot

The dashboard welcomes you with an overview of key metrics to evaluate your campaign performance. You can see clicks, amount spend, CPC, and other values and their comparison to the previous period. These insights let you get a quick understanding of whether your campaigns are successful or not.

Frequency meter

This LinkedIn Ads analytics dashboard contains a gauge visual for reflecting the ad campaign performance frequency indicating the number of times an ad is shown to a user. It shows how far the current frequency is from the critical value point. With the frequency meter, you can decide whether your campaign goes well (in case the frequency is below 4) or needs to be adjusted.

Campaign performance breakdown

The LinkedIn Ads dashboard contains a table chart with a detailed breakdown of all ad campaigns. It lets you see the key metrics for each campaign, including CTR, CPC, conversions, amount spent, and others. That way, you get a consolidated view of your ad performance in one place. This can help you optimize ad spending, improve conversions, decrease cost per click, and apply other actions for optimizing LinkedIn Ads campaigns.

Monthly dynamics

For insights into clicks, there are two separate charts showing clicks by demographics and country. The clicks breakdown by country helps you quickly understand from which country the biggest part of the traffic comes to optimize targeting. You also get a quick insight into which segment of the audience clicks on your ads the most.

Leads funnel

This dashboard implements a sales funnel chart with the stages and their corresponding numbers, from impressions to leads. You can observe this funnel with all campaign data or select individual campaigns that interest you for detailed analysis. With this chart, it’s possible to calculate the ratio of different stages of the sales funnel to decide how effective your strategy is and whether it should be refined for better results.

Conversion insights

A separate page of the dashboard contains several charts showing multiple details on conversions and conversion rates for your LinkedIn Ads campaigns. See the total amount of conversions and their distribution over the selected reporting period. Detect seasonal spikes and decreases in the number of conversions to observe the dynamics of user activity. Use this information to plan your ad campaign launch and improve targeting.

Frequently asked questions

Is the dashboard GDPR-compliant and secure for handling sensitive data?

Definitely yes! We designed our LinkedIn Ads dashboard template to provide a secure and GDPR-compliant environment for handling sensitive data. Coupler.io, the connector that loads data from Google Ads to the dashboard, follows the best practices for data security and compliance. Additionally, Looker Studio and Google Ads have their own security measures and compliance features.

At the same time, the exact compliance status may depend on the report configuration after the setup. So, users must make sure to configure their dashboards and data sources in a way that complies with GDPR or any other relevant data protection regulations.

How often is the data on the dashboard updated?

The LinkedIn Ads dashboard template has a built-in connector by Coupler.io that allows you to refresh data as frequently as every 15 minutes. However, you can customize the frequency and other schedule configurations to meet your specific reporting needs.

Can I customize the metrics displayed on the LinkedIn Ads dashboard?

Yes, you can customize the metrics displayed on the LinkedIn Ads dashboard template. The built-in connector by Coupler.io has a preselected set of metrics and dimensions to load to Looker Studio. You can add or replace metrics, as well as hide the unnecessary.

Additionally, Looker Studio provides a high degree of flexibility in terms of customization. You can customize filters and visualizations to display the specific metrics and KPIs. This way, it’s possible to tailor the dashboard to your unique reporting requirements.

High five for scrolling till the very end!
Enjoy your dashboard!

Explore dashboads

What is a LinkedIn Ads dashboard?

Get the answers you need with the LinkedIn Ads dashboard template

How to create a LinkedIn Ads dashboard?

LinkedIn Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the LinkedIn Ads performance dashboard

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the LinkedIn Ads dashboard

No need to build a LinkedIn Ads dashboard from scratch.
Use the fully automated template!

What reports you get with our LinkedIn Ads dashboard

Examples of dashboards for every need

Is the dashboard GDPR-compliant and secure for handling sensitive data?

How often is the data on the dashboard updated?

Can I customize the metrics displayed on the LinkedIn Ads dashboard?

High five for scrolling till the very end!
Enjoy your dashboard!

What is a LinkedIn Ads dashboard?

Get the answers you need with the LinkedIn Ads dashboard template

How to create a LinkedIn Ads dashboard?

LinkedIn Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the LinkedIn Ads performance dashboard

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the LinkedIn Ads dashboard

No need to build a LinkedIn Ads dashboard from scratch. Use the fully automated template!

What reports you get with our LinkedIn Ads dashboard

Examples of dashboards for every need

Is the dashboard GDPR-compliant and secure for handling sensitive data?

How often is the data on the dashboard updated?

Can I customize the metrics displayed on the LinkedIn Ads dashboard?

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a LinkedIn Ads dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!