Connect Facebook Ads to Looker Studio (Google Data Studio)

Step 1: Collect data
The first step in integrating your Facebook Ads to Looker Studio is to connect Coupler.io with your Facebook Ads account. Once linked, you can choose from different data entities. If you select Reports and Insights, you must select metrics, dimensions, and report date range.

Once connected, select the specific data you wish to export. This could be anything from customer details to order information. Coupler.io provides a user-friendly interface, allowing you to choose exactly what data you need for your analytics in Looker Studio.



Step 2: Organize and transform data
After successfully connecting to your source, it is time to organize and refine data before loading it from Facebook Ads to Looker Studio. You can use Coupler.io’s data transformation features for this.

• Filter and sort the data to focus on the most relevant information.
• Rename columns and adjust their order to suit your reporting structure.
• Add custom columns using formulas to tailor the data further to your analysis needs.

At this stage, you'll customize the data as required to make it analysis-ready.

Step 3: Load & automate
The final step to connect Facebook Ads to Looker Studio is loading the data in Looker Studio. Follow the in-app instructions in Coupler.io.



Click on Create Report to visualize the Facebook ads data in Looker Studio.



Create a schedule to refresh your data automatically. You can choose the frequency from 15 minutes to monthly. Run the importer to start the data flow from Facebook Ads to Looker Studio. This automated connection saves time and helps you make informed decisions with the most current data available.

Automating the export of Facebook Ads data to Looker Studio changes how you report and analyze your marketing efforts. With Coupler.io's automatic data refresh feature, you ensure the data is always up-to-date. It gives the latest insights without any manual effort.

Set your data to refresh at intervals that suit your needs - from as frequently as every 15 minutes to just once a month. It also comes with additional flexibility options like:

• Users can choose the specific days of the week and preferred times for updates.
• You can set the timezone that matches your location and time preferences to export Facebook Ads to Looker Studio.

This level of customization keeps your Looker Studio reports fresh with near real-time data in Looker Studio. By staying on top of your data effortlessly, you’ll have enough time to focus on optimizing your Facebook Ads strategy for the best results.

Impressions
Counts how often your ad is displayed to users, regardless of clicks. You can estimate the scope of your ad's visibility, campaign reach, and frequency with impressions. It is useful for optimizing ad frequency and budget allocation.

Reach
Measures the number of unique viewers who see your ad. It is identified by counting each individual user who sees your ad, ensuring no duplicates. This metric helps marketers understand the breadth of their campaign's audience. Reach helps to build strategies that maximize the diversity of ad exposure among potential customers.

Clicks
The total number of actions where users have interacted with the ad by clicking. Clicks can be used to evaluate the direct engagement level of the audience with your ad. It is useful to understand the ad's attractiveness and the effectiveness of its call to action (CTA).

Click-Through Rate (CTR)
A ratio showing how often people who see your ad end up clicking it. Calculated by dividing the total clicks by impressions and multiplying by 100. It offers insights into how compelling your ad is to the audience.

Cost Per Click (CPC)
Measures the average cost for each click on your ad. It is calculated by dividing the total cost of clicks by the total number of clicks. CPC is used for budget management. It helps to evaluate the cost-effectiveness of your ad spend based on user engagement.

Cost Per Impression (CPM)
The cost for every thousand impressions of your ad. It is determined by dividing the total ad spend by the total number of impressions, then multiplying by 1,000. You can understand the cost efficiency of ad visibility. Also, guide budget allocation strategies for brand awareness campaigns.

Conversions
It is the number of times ad interactions lead to a desired action, like a purchase. This is counted by setting specific conversion goals. Conversions measure the direct impact of ads on business objectives. They provide a clear picture of campaign effectiveness beyond initial engagement.

Conversion Rate
It is the percentage of clicks that result in a conversion. You can calculate by dividing conversions by total clicks and multiplying by 100. It highlights the effectiveness of your ad in optimizing ad content and targeting for higher performance.

Cost Per Conversion
It evaluates the average cost of acquiring a conversion through your ad. Determined by dividing the total ad spend by the number of conversions. It assesses the financial efficiency of your ad campaign to make budget adjustments to improve ROI.

Video Views
Video Views count how often your video ad has been watched, typically for at least 3 seconds. You can understand the effectiveness of video content and optimize it to capture and retain viewer attention more effectively.

With Coupler.io, exporting your Facebook Ads data is not just limited to Google Looker Studio. Users can easily duplicate the importers and select a new destination from an extensive list.

• You can export Facebook Ads data to popular spreadsheet apps, including Google Sheets and Microsoft Excel.
• If you need data warehousing, options like BigQuery, PostgreSQL, and Redshift are available.
• For advanced analytics, you can choose BI tools such as Power BI, Tableau, Monday.com, and Qlik.

This flexibility streamlines your data workflows. It lets you use the best tools for analyzing and visualizing your Facebook Ads data.

Coupler.io makes it easy to combine Facebook Ads data with information from other sources for advanced reporting in Looker Studio. You can pull data from other ad platforms like Google Ads, LinkedIn Ads, and Instagram Ads, or even from CRM apps, website analytics tools like Google Analytics 4, and social media platforms. This gives you a full picture of your marketing efforts.

For merging data, Coupler.io offers two methods: union and join.

• With Union, you can layer data from different sources, ensuring columns in both sets have the same names for a smooth merge.
• The Join method places data from two sources next to each other, requiring at least one matching column in each set for comparison.

In Coupler.io, to combine data from different sources, simply click Add one more source and set up the connection like you normally would. You can merge as many sources as you like, whether they're different accounts from the same source or completely different applications.

These options open up new analysis possibilities. You see a complete view of your advertising across PPC channels or dive deep into how different data sets relate to each other.