Connect Google Ads to Tableau

Collecting, organizing, and loading your advertising data will take just a couple of minutes. Set up your Google Ads to Tableau integration with Coupler.io in three steps.

Begin by creating your Coupler.io account and adding a new importer, choosing Google Ads as your source app and Tableau as your destination. Then, configure the integration with the following steps:

Step 1: Collect data
First, link your Google Ads account and grant the necessary permissions. You will then select the specific data categories you wish to export. The selection is extensive, covering everything from basic entities like Ads, Campaigns, or User Lists to detailed reports such as Ad Performance or Campaign Performance.



Step 2: Organize & Transform
Coupler.io provides advanced data management tools at this stage. Before transferring your data to Tableau, you can fine-tune it by:

• Columns management: Adjust visibility, rename, reorder columns, and modify data types as needed.
• Calculable columns: Enhance your dataset by adding new columns with calculations based on formulas supported by Coupler.io.
• Data filtering: Apply filters to your data to extract specific insights using criteria and values you define.

These functionalities ensure that your Google Ads data is meticulously organized and transformed, making it ready for in-depth analysis in Tableau.



Step 3: Load & Automate
The final step is to load data from Google Ads to Tableau. Follow the intuitive in-app instructions to establish this connection:

• Launch the desktop Tableau app, navigate to More… and select Web data connector.
• Enter the following URL and click Enter:

https://app.coupler.io/tools/tableau

• After that, go back to Coupler.io and click Generate Link. You’ll get an integration URL, which you’ll need to paste into the respective field in Tableau. But before this, finalize the importer setup and run it.
• After the successful run, navigate to Tableau and paste the integration URL. Optionally, you can enter the table name.

• Click Get Data and wait till the query is executed.

Having the most current data at your fingertips is not just an advantage essential for maintaining a competitive edge. Automating the export of data from Google Ads to Tableau provides an efficient pathway to data-driven decisions. Coupler.io introduces an automatic data refresh feature to ensure your Tableau dashboards always reflect the latest information.

You can schedule your data flow from Google Ads to Tableau at regular intervals. Choose from monthly, daily, and hourly updates. There are also more frequent options like every 30 or 15 minutes. This flexibility allows for near real-time advertising performance analysis.

Moreover, Coupler.io offers customizable scheduling options. You can specify not only the frequency of updates but also:

• Select preferred days of the week and times of day
• Adjust the refresh schedule to align with your business hours or reporting cycles
• Configure timezone settings to ensure data syncs according to geographical or operational requirements.

Scheduled data export means that your team can spend less time on manual data transfers. The saved time can be used to derive fresh insights to drive marketing success. Keep your Tableau dashboards dynamically updated with Coupler.io and make every decision count with the most current data available.

With Coupler.io, you can export Google Ads data to Tableau to get profound insights. At the same time, it allows you to use alternative destination apps for your Google Ads data.

Users can effortlessly clone their importers and select a new destination from an extensive list that includes:

• Spreadsheet applications like Google Sheets and Microsoft Excel
• Data warehouses such as BigQuery, PostgreSQL, and Redshift
• BI tools, including Looker Studio, Power BI, and Qlik.

Coupler.io seamlessly integrates Google Ads data where it's most impactful for your business. regardless of your preferred analysis platform.