Connect Amazon Ads to Tableau
Connect Amazon Ads to Tableau using the no-code integration by Coupler.io. Simplify data collection and organization in one app. Visualize your advertising data in dynamic dashboards that you can build using plug-and-play white-label templates.
Connect Amazon Ads to Tableau with Coupler.io to simplify marketing reporting
Get and prepare data effortlessly
Connect Amazon Ads to Tableau to collect and organize advertising data with no coding required. Coupler.io offers a single intuitive interface to prepare your data for analysis and automate data refresh on a schedule. Combine data from different sources using our reliable connectors and get comprehensive support for your convenience.
Automate reporting tasks
Replace manual work with automated data exports from Amazon Ads to Tableau provided by Coupler.io. Free up work hours by scheduling data refreshes and removing the need for human data input and aggregating. Create one-source and cross-app reports easily using our pre-built dashboard templates.
Stand out as a data-driven expert
Connect Amazon Ads to Tableau to transform your reporting and stand out as a data-driven expert in marketing. Share the insights from your reports with clients and stakeholders. Dedicate more time to strategic tasks and let Coupler.io handle the reporting routine that took much of your effort before.
Export data from Amazon Ads to alternative destinations
Quick start with dashboard templates
PPC multi-channel dashboard
Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.
PPC monthly budget dashboard for Google Sheets
Monitor how much you spend on your ads across multiple platforms using a one-stop PPC monthly budget dashboard template.
Web Analytics dashboard
Use the insights based on the data from GA4 to monitor your website traffic and discover which pages resonate most with your audience.
The requested dashboard is not in our gallery. Contact us for a customized solution.
Set up your Amazon Ads Tableau integration with just a few clicks.
Connect similar Marketing apps and get data in minutes
Amazon Ads to Tableau: what data to export
Campaign Performance Report by Campaigns
This report details the performance data across campaigns. It allows you to understand ad spend, impressions, clicks, and conversion rates better. Connect Amazon Ads to Tableau to evaluate each campaign's effectiveness. As a result, you'll be able to make subsequent strategic adjustments toward a higher ROI.
Campaign Performance Report by Campaign Placement
Delve into how different placements (like top of search or product pages) impact campaign performance. This detailed report reveals optimal placement strategies for your ads. Use these insights for more targeted ad spending and improved visibility.
Targeting Report
The targeting report displays the performance of keyword, product, and category targeting strategies. You can improve your targeting tactics with this data exported from Amazon Ads to Tableau. For example, you can increase ad relevance and reach the more accurately identified audience groups. As a result, you will grow your conversion rates.
Search Terms Report
This report exposes customers' search terms, resulting in impressions and clicks. Exporting these insights allows you to optimize keyword strategies. You can identify high-converting search terms and discard those that don't convert. This results in campaign efficiency enhancement.
Advertised Products Report
Get granular performance metrics on each advertised product, i.e., sales, impressions, and clicks. The advertised products report helps identify which products create more demand and interest. Hence, the advertisers allocate the budget more strategically and plan the placement of products.
Sponsored Products Purchased Product Report
This report provides insights into the customer journey. It shows which products were purchased after clicking on your sponsored products. These patterns can help refine your advertising strategy. You can promote products that are more likely to convert, increasing sales and campaign effectiveness.
Sponsored Brands Purchased Products Report
Similar to the sponsored products report but for sponsored brands, this report offers a view into how brand-level advertising influences purchases. It allows you to measure the impact of your advertising on brand awareness and product discovery. Based on these insights, you can tailor strategies to boost brand loyalty and sales.
How to set up an Amazon Ads Tableau integration
Step 1. Connect your Amazon Ads account and choose a data entity to export
30 seconds
Step 2. Organize and transform data before loading it to Tableau
30 seconds
Step 3. Connect your Tableau account and specify where to load your data
30 seconds
Step 4. Schedule data refresh to automate data flow from Amazon Ads to Tableau
10 seconds
Pricing plans
- Monthly
- Annual (save 25%)
Keep your data safe
Coupler.io safeguards your shared information and data transfers from breaches, leaks, and unauthorized disclosures.
Don’t just take our word for it
How to connect Amazon Ads to Tableau (detailed guide)
Integrating your Amazon Ads data into Tableau through Coupler.io is a straightforward, three-step journey. This process transforms your complex advertising data into actionable insights within minutes.
Start by signing up for Coupler.io and establishing a new data importer, selecting Amazon Ads as your data source and Tableau as the destination. Follow these simplified steps to configure your integration:
Step 1: Collect data
First, connect your Amazon Ads account and grant the necessary permissions. You will then select accounts from where to extract reports and specify which report you need:
Step 2: Organize & Transform
At this step, Coupler.io offers sophisticated tools for data preparation:
Step 3: Load & Automate
The concluding step involves transferring your Amazon Ads data into Tableau. To do this, simply:
Start by signing up for Coupler.io and establishing a new data importer, selecting Amazon Ads as your data source and Tableau as the destination. Follow these simplified steps to configure your integration:
Step 1: Collect data
First, connect your Amazon Ads account and grant the necessary permissions. You will then select accounts from where to extract reports and specify which report you need:
- Campaign performance report by campaigns
- Campaign performance report by campaign placement
- Targeting report
- Search terms report
- Advertised products report
- Sponsored products purchased product report
- Sponsored brands purchased products report
Step 2: Organize & Transform
At this step, Coupler.io offers sophisticated tools for data preparation:
- Column Management: Hide/unhide columns, rename them, and change their order and data types according to your needs.
- Calculable Columns: Add new columns that perform calculations, using formulas supported by Coupler.io.
- Data Filtering: Apply filters to your dataset so you can extract precise insights based on specific criteria.
Step 3: Load & Automate
The concluding step involves transferring your Amazon Ads data into Tableau. To do this, simply:
- Open the Tableau desktop application, go to More... and select Web Data Connector.
- Enter the following URL and click Enter:
- Return to Coupler.io to generate an integration link, which you'll then need to input into Tableau's connector. However, before this, finalize the importer setup and run it.
- Then, in Tableau, paste the provided integration URL. You may also specify a table name if desired.
- Finally, click Get Data and allow the system to execute your query. This will complete the integration process and prepare your Amazon Ads data for exploration in Tableau.
How to load data from Amazon Ads to Tableau on a schedule
Having the latest data is essential to compete in the speedy modern market. Automating data exports from Amazon Ads to Tableau guarantees that your reports are up-to-date. This enhances your confidence in making proper decisions based on the most recent information. For this, Coupler.io provides an automatic data refresh feature.
You can automate the retrieval of your data from Amazon Ads to Tableau as often as you need. The available frequency intervals are
You can automate the retrieval of your data from Amazon Ads to Tableau as often as you need. The available frequency intervals are
- every month
- every day
- every hour
- every 30 minutes
- every or 15 minutes
- Choosing the specific days and time ranges that best fit your data update needs
- Tailoring the refresh schedule to coincide with your specific reporting periods
- Setting the timezone to ensure that data synchronization matches your specific geographical timelines
Connect Amazon Ads data to Tableau or another destination
Integrating Amazon Ads data with Tableau unlocks significant insights for many users. At the same time, you can go beyond Tableau and connect Amazon Ads to other destination apps.
Coupler.io makes it easy for users to switch their data export destinations. With just a few clicks, users can clone their existing importers and choose a new destination from a wide selection, including:
Coupler.io facilitates the integration of Amazon Ads data into the different platforms. Whether you assemble detailed reports in a spreadsheet; or perform advanced analyses in a data warehouse; or create dashboards in a data visualization tool. Gather insights needed for informed decision-making in any destination you want.
Coupler.io makes it easy for users to switch their data export destinations. With just a few clicks, users can clone their existing importers and choose a new destination from a wide selection, including:
- Spreadsheet applications such as Google Sheets and Microsoft Excel
- Data warehouses like BigQuery, PostgreSQL, and Redshift
- BI tools such as Looker Studio, Power BI, and Qlik
Coupler.io facilitates the integration of Amazon Ads data into the different platforms. Whether you assemble detailed reports in a spreadsheet; or perform advanced analyses in a data warehouse; or create dashboards in a data visualization tool. Gather insights needed for informed decision-making in any destination you want.
