Connect Bing Ads to Tableau

Use Coupler.io connectors to elevate your data analysis and reporting processes. A few simple clicks are all it takes to bring your Bing Ads data to Tableau seamlessly. After that, you can add visualizations and analyze your advertising performance with ease.
Follow these straightforward steps to initiate this integration and automate the data flow:

Step 1: Collect data
Begin by linking Coupler.io with your Bing Ads account. Once connected, you will have the option to choose the specific data you wish to export. This includes a variety of data categories, such as:

• Campaign performance
• Keyword performance
• Ad group performance
• Ad performance
• Ad extension details
• Budget summaries
• Geographic performance

Select the data categories that are most relevant to your reporting needs. Additionally, you can define the time frame for the data export by setting the start and end dates. This ensures that you are collecting the precise data you need for your analysis.

Step 2: Organize and transform
The next phase is to organize and refine your data before it's imported into Tableau. Coupler.io provides an array of features to help you prepare your data for optimal analysis:

• Preview Data: Review the collected data to ensure it includes all the necessary information.
• Filter and Sort: Apply filters to hone in on specific information and sort data to enhance readability.
• Rename Columns: Modify column names for clarity and better alignment with your reporting standards.
• Adjust Column Order: Rearrange columns to match your preferred structure, making the data easier to interpret.
• Add Custom Columns: Use formulas to create new columns that provide additional insights or calculations.

These transformations are crucial for optimizing your data according to your reporting requirements. By organizing and refining your data at this stage, you ensure it is ready for analysis once it reaches Tableau.

Step 3: Load & Automate
As the final step, load your Bing Ads data to Tableau. To do this, open the Tableau desktop application, go to More... and select Web Data Connector.

Enter the following URL:
https://app.coupler.io/tools/tableau



Go back to Coupler.io and generate an integration link. Run the importer.

Back in the Tableau desktop, enter the generated integration URL in the respective field. You may also specify a table name if you want.



Click Get Data and allow the system to execute your query. In a few moments, your Bing Ads to Tableau data integration is complete.

With Coupler.io, you no longer need to worry about manual updates. Automating the data refresh workflow saves valuable time and guarantees that your data is always primed for analysis. The automatic data refresh feature keeps your data consistently fresh without manual intervention. Set your preferred refresh interval: monthly, daily, hourly, every 30 minutes, or even every 15 minutes. Customize the schedule further by specifying the days of the week, time preferences, and time zone for the updates.



Automating data export from Bing Ads to Tableau ensures your reports are always up-to-date, allowing you to make data-driven decisions.