Connect TikTok Ads to BigQuery

Follow these essential steps to export, organize, and automate your TikTok Ads data.

Step 1: Collect Data
Begin by establishing a connection between Coupler.io and your TikTok Ads account. You'll then need to choose the specific report you wish to export:

• Basic reports (by campaign, ad, advertiser, ad group)
• Audience reports (by campaign, ad, advertiser, ad group)
• Playable ad report
• Playable ad report by country
• Dynamic Showcase Ads (DSA) reports (by campaign, ad, advertiser, ad group)

You'll also need to select metrics and dimensions for the chosen report and specify the report period.



Step 2: Organize & Transform Data
Once your data selection is complete, Coupler.io offers powerful tools to organize and refine your data before loading it to BigQuery. This step is where you can tailor the dataset to meet your needs. Users have the option to:

• Preview data
• Apply filters
• Sort information
• Rename columns or change their order
• Add custom columns for more tailored customization

Step 3: Load data
The final step involves connecting to your BigQuery account. Follow the intuitive in-app instructions to complete this.

Once connected, enter the names of the existing dataset and table. Or you can create new ones by typing in new names.

By default, Coupler.io will autodetect the table schema, but you can manually toggle this off and enter the schema for the table.



Once you've set up the destination parameters, click Run Importer to launch the data flow. Connecting TikTok Ads to BigQuery with Coupler.io allows you to enhance your reporting capabilities.

Enable automatic data refresh to maximize efficiency and ensure your data remains up-to-date.

Automate the data export from TikTok Ads to BigQuery to ensure the most up-to-date information powers your reporting. This automation is crucial for advertisers aiming to make decisions based on real-time insights.

For this, Coupler.io provides an automatic data refresh feature. Users can set the refresh interval according to their specific reporting needs:

• Every month
• Every day
• Every hour
• Every 30 minutes
• Every 15 minutes

This level of customization extends further, allowing users to specify not just the frequency but also

• Exact days of the week
• Time of the day
• Preferred timezone

Such customization ensures updates occur precisely when needed. Use Coupler.io's scheduling feature to optimize your reporting processes. Ultimately, you will drive more effective marketing strategies with confidence.

Coupler.io stands out by offering unparalleled flexibility in data export destinations. You can connect TikTok Ads to BigQuery or other data warehouses, spreadsheet apps, and BI tools. This way, users can adapt their data flow to the most used tools.
You can duplicate your importers and select a new destination from an extensive list with just a few clicks. Options include:

• popular spreadsheet applications like Google Sheets and Microsoft Excel
• other data warehouses such as PostgreSQL and Redshift
• sophisticated BI tools, including Looker Studio, Power BI, Tableau, and Qlik.

Coupler.io allows you to switch to different destinations easily. This allows users to collect their TikTok Ads data in a centralized BigQuery database and send the insights to other platforms. Whether you need to generate detailed reports in spreadsheet applications. Or conduct an in-depth analysis in data warehouses. Or visualize trends in BI tools.

You need to integrate insights from various platforms to make a comprehensive analysis. Coupler.io lets you combine your TikTok Ads data with information from other ad sources and apps into BigQuery. You can collect data and meaningfully blend it into a marketing performance report.

Coupler.io offers two powerful options for blending your data: union and join.
Union means that data elements will be appended from one source to another. For a successful union, the columns across the sources must have matching names. On the other hand, the join option allows you to place two datasets side by side. You can align them on a common column present in each dataset. This data blending method perfectly compares and contrasts data points from different sources.

To use these blending options:

1. Start by adding your primary data source, such as TikTok Ads.
2. Click on Add one more source and configure additional datasets. You can add other advertising platforms, CRM apps, analytics tools, etc.
3. Once your sources are connected, click Transform data and choose between a union or join to combine your data.

This way, you can craft a customized report for insightful, data-driven decision-making.