Marketing dashboards

Marketing dashboard examples and reporting templates

Derive insights into your marketing efforts with our ready-to-use marketing dashboards. They are available as templates to which you only need to connect your data source. Use the dashboards to measure your marketing campaign’s efficiency, analyze the engagement of your content, and increase conversion rates.

PPC icon

PPC dashboards

Monitor campaign performance, track ad spend, and analyze ROI across advertising campaigns. Each marketing reporting dashboard allows you to identify high and low-performing ads to optimize your PPC budget. Make informed decisions on your pay-per-click investments.

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Web Analytics dashboards

Derive insights into traffic, user behavior, and conversions of your websites. Use the web analytics dashboards to overview page performance, analyze user flows, and track key events. Power your decisions with data to optimize your website and achieve your digital marketing goals.

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SEO dashboards

Track your organic search performance, monitor keyword rankings, and analyze technical SEO metrics. These marketing dashboard templates let you analyze search visibility and content performance. Use these insights to optimize your website's search engine rankings effectively.

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Social Media dashboards

Monitor engagement of your posts, growth of followers, and content performance across your social platforms. Use the marketing dashboards to measure audience interaction and optimize content strategy. Based on this data, you can ensure your social media efforts will be successful.

Email Marketing icon

Email Marketing dashboards

Track open & click-through rates, conversions, and other performance metrics of your email campaigns. The dashboard templates are useful for analyzing your email marketing efforts and revealing bottlenecks and failures. Use these insights to achieve better outcomes.

Marketing KPI icon

Marketing KPI dashboards

Get an overview of all your marketing performance in one place. Our dashboards allow you to track ROI, customer acquisition cost, conversion rate, and other essential metrics. With this data by hand, you can analyze campaign performance and measure overall marketing effectiveness.

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Lead Generation dashboards

Monitor lead acquisition channels and analyze lead quality and conversions with our marketing dashboards. They enable you to derive insights into your lead-generation efforts. Focus on driving high-quality leads and improving conversion rates with a data-driven approach.

Choose your Marketing dashboard template to kick off

What is a marketing dashboard?

A marketing dashboard is a reporting solution that consolidates marketing data into a visual, interactive interface to facilitate stakeholder decision-making. Marketing dashboards typically include predesigned charts, scorecards, and tables that provide insights into campaign performance, contact engagement, and growth dynamics. They can also feature filters and controllers, allowing users to explore specific data for detailed analysis.

Marketing dashboards enable marketers to monitor and optimize their efforts and investments, such as budget allocation, time spending, and channel prioritization. You can make data-driven decisions quickly and share your results with stakeholders effortlessly. Coupler.io offers custom marketing dashboards available as templates. These ready-to-use dashboards eliminate the need to create them from scratch. Simply connect your marketing data sources using the built-in Coupler.io connector, and get your data visualized in minutes.

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Marketing dashboard examples for every need

PPC multi-channel dashboard image
PPC multi-channel dashboard
LinkedIn Ads icon TikTok Ads icon X (Twitter) Ads icon Quora Ads icon Bing Ads icon Google Ads icon Facebook Ads icon Snapchat Ads icon arrow icon Coupler.io Dashboard icon
All-in-one marketing dashboard image
All-in-one marketing dashboard
Klaviyo icon LinkedIn Company Pages icon Mailchimp icon Facebook Ads icon Google Ads icon Google Search Console icon Bing Ads icon LinkedIn Ads icon Facebook Page Insights icon Instagram Insights icon YouTube icon Google Analytics 4 icon arrow icon Coupler.io Dashboard icon
Facebook Ads dashboard image
Facebook Ads dashboard
Facebook Ads icon arrow icon Coupler.io Dashboard icon
All-in-one social media analytics dashboard  image
All-in-one social media analytics dashboard
Instagram Insights icon Facebook Page Insights icon YouTube icon LinkedIn Company Pages icon Google Analytics 4 icon arrow icon Looker Studio icon
Web analytics dashboard image
Web analytics dashboard
Google Analytics 4 icon arrow icon Looker Studio icon
Flex Hard: Your PPC 2024 Wrapped  image
Flex Hard: Your PPC 2024 Wrapped
LinkedIn Ads icon Facebook Ads icon Google Ads icon Quora Ads icon Bing Ads icon TikTok Ads icon X (Twitter) Ads icon arrow icon Looker Studio icon
All-in-one social media analytics dashboard image
All-in-one social media analytics dashboard
Instagram Insights icon Facebook Page Insights icon LinkedIn Company Pages icon YouTube icon Google Analytics 4 icon arrow icon Coupler.io Dashboard icon
Multi-channel creatives performance dashboard image
Multi-channel creatives performance dashboard
Bing Ads icon TikTok Ads icon LinkedIn Ads icon Google Ads icon Facebook Ads icon arrow icon Looker Studio icon
All-in-one marketing dashboard image
All-in-one marketing dashboard
Google Search Console icon Klaviyo icon YouTube icon LinkedIn Company Pages icon Mailchimp icon Facebook Page Insights icon Instagram Insights icon Facebook Ads icon Bing Ads icon Google Analytics 4 icon LinkedIn Ads icon Google Ads icon arrow icon Looker Studio icon
PPC multi-channel dashboard image
PPC multi-channel dashboard
LinkedIn Ads icon Google Ads icon Quora Ads icon Bing Ads icon Facebook Ads icon TikTok Ads icon X (Twitter) Ads icon Snapchat Ads icon arrow icon Looker Studio icon
Google Ads dashboard image
Google Ads dashboard
Google Ads icon arrow icon Coupler.io Dashboard icon
Google Analytics PPC dashboard image
Google Analytics PPC dashboard
TikTok Ads icon Google Ads icon Snapchat Ads icon LinkedIn Ads icon Bing Ads icon X (Twitter) Ads icon Facebook Ads icon Google Analytics 4 icon arrow icon Looker Studio icon
PPC monthly budget by campaign group - dashboard image
PPC monthly budget by campaign group - dashboard
TikTok Ads icon Google Ads icon Quora Ads icon Bing Ads icon LinkedIn Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Google Sheets icon
PPC monthly budget dashboard image
PPC monthly budget dashboard
TikTok Ads icon Google Ads icon Bing Ads icon Quora Ads icon LinkedIn Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Google Sheets icon
LinkedIn company page performance dashboard image
LinkedIn company page performance dashboard
LinkedIn Company Pages icon arrow icon Looker Studio icon
TikTok analytics dashboard image
TikTok analytics dashboard
Tiktok Organic icon arrow icon Looker Studio icon
Web analytics dashboard image
Web analytics dashboard
Google Analytics 4 icon arrow icon Google Sheets icon
Web analytics dashboard image
Web analytics dashboard
Google Analytics 4 icon arrow icon Power BI icon
Google Analytics dashboard for multiple properties image
Google Analytics dashboard for multiple properties
Google Analytics 4 icon arrow icon Looker Studio icon
X (Twitter) Ads dashboard image
X (Twitter) Ads dashboard
X (Twitter) Ads icon arrow icon Looker Studio icon
Bing Ads dashboard image
Bing Ads dashboard
Bing Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard image
Facebook Ads dashboard
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard image
Facebook Ads dashboard
Facebook Ads icon arrow icon Google Sheets icon
Instagram business dashboard image
Instagram business dashboard
Instagram Insights icon arrow icon Looker Studio icon
Brand awareness dashboard image
Brand awareness dashboard
Google Search Console icon Bing Ads icon Google Ads icon Facebook Ads icon arrow icon Power BI icon
Facebook Ads & Brand awareness dashboard image
Facebook Ads & Brand awareness dashboard
Facebook Ads icon Google Search Console icon arrow icon Looker Studio icon
Shopify marketing funnel analytics image
Shopify marketing funnel analytics
Google Ads icon Facebook Ads icon Quora Ads icon LinkedIn Ads icon Pinterest Ads icon Google Analytics 4 icon X (Twitter) Ads icon TikTok Ads icon Bing Ads icon Shopify icon Snapchat Ads icon arrow icon Looker Studio icon
Google Search Ads performance tracker + editor image
Google Search Ads performance tracker + editor
Google Ads icon arrow icon Google Sheets icon
Google Ads creatives dashboard image
Google Ads creatives dashboard
Google Ads icon arrow icon Looker Studio icon
Quality score analytics dashboard for Google Ads image
Quality score analytics dashboard for Google Ads
Google Ads icon arrow icon Looker Studio icon
Google Ads dashboard image
Google Ads dashboard
Google Ads icon arrow icon Looker Studio icon
Keyword performance dashboard for Google Ads image
Keyword performance dashboard for Google Ads
Google Ads icon arrow icon Looker Studio icon
Branded organic search vs. paid campaign performance dashboard for Google image
Branded organic search vs. paid campaign performance dashboard for Google
Google Ads icon Google Search Console icon arrow icon Looker Studio icon
PPC multi-channel dashboard image
PPC multi-channel dashboard
X (Twitter) Ads icon LinkedIn Ads icon TikTok Ads icon Quora Ads icon Facebook Ads icon Bing Ads icon Google Ads icon arrow icon Google Sheets icon
Multi-channel creatives performance dashboard image
Multi-channel creatives performance dashboard
LinkedIn Ads icon Google Ads icon TikTok Ads icon Facebook Ads icon Bing Ads icon arrow icon Google Sheets icon
Advertising budget forecast dashboard image
Advertising budget forecast dashboard
LinkedIn Ads icon Google Ads icon TikTok Ads icon Bing Ads icon Quora Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Google Sheets icon
PPC multi-channel dashboard with budget image
PPC multi-channel dashboard with budget
Facebook Ads icon LinkedIn Ads icon TikTok Ads icon Quora Ads icon Bing Ads icon X (Twitter) Ads icon Google Ads icon arrow icon Google Sheets icon
Top search query performance dashboard image
Top search query performance dashboard
Google Search Console icon arrow icon Looker Studio icon
GA4 key event insights dashboard image
GA4 key event insights dashboard
Google Analytics 4 icon arrow icon Looker Studio icon
AI traffic performance dashboard image
AI traffic performance dashboard
Google Analytics 4 icon arrow icon Google Sheets icon
Referral traffic performance dashboard image
Referral traffic performance dashboard
Google Analytics 4 icon arrow icon Google Sheets icon
Landing page performance dashboard image
Landing page performance dashboard
Google Analytics 4 icon Google Search Console icon arrow icon Google Sheets icon
Landing page performance dashboard image
Landing page performance dashboard
Google Analytics 4 icon Google Search Console icon arrow icon Looker Studio icon
SEO dashboard for Google Search Console image
SEO dashboard for Google Search Console
Google Search Console icon arrow icon Google Sheets icon
SEO dashboard for Google Search Console image
SEO dashboard for Google Search Console
Google Search Console icon arrow icon Looker Studio icon
Technical SEO dashboard image
Technical SEO dashboard
Google Search Console icon arrow icon Looker Studio icon
Technical SEO dashboard image
Technical SEO dashboard
Google Search Console icon arrow icon Google Sheets icon
Google News dashboard image
Google News dashboard
Google Search Console icon arrow icon Looker Studio icon
News Outlets dashboard image
News Outlets dashboard
Google Search Console icon arrow icon Looker Studio icon
Search types and appearance from Google Search Console image
Search types and appearance from Google Search Console
Google Search Console icon arrow icon Looker Studio icon
Global SEO performance dashboard image
Global SEO performance dashboard
Google Search Console icon arrow icon Looker Studio icon
Customer acquisition dashboard for Pipedrive image
Customer acquisition dashboard for Pipedrive
Pinterest Ads icon Google Ads icon Facebook Ads icon Google Analytics 4 icon Snapchat Ads icon LinkedIn Ads icon X (Twitter) Ads icon Bing Ads icon Pipedrive icon arrow icon Looker Studio icon
Google Ads and Meta Ads campaign performance dashboard image
Google Ads and Meta Ads campaign performance dashboard
Google Ads icon Facebook Ads icon arrow icon Looker Studio icon
PPC multi-channel dashboard image
PPC multi-channel dashboard
LinkedIn Ads icon Quora Ads icon TikTok Ads icon Snapchat Ads icon Facebook Ads icon Google Ads icon Bing Ads icon X (Twitter) Ads icon arrow icon Power BI icon
Apple Search Ads dashboard image
Apple Search Ads dashboard
Apple Search Ads icon arrow icon Looker Studio icon
TikTok Ads dashboard image
TikTok Ads dashboard
TikTok Ads icon arrow icon Looker Studio icon
Snapchat Ads dashboard image
Snapchat Ads dashboard
Snapchat Ads icon arrow icon Looker Studio icon
Quora Ads dashboard image
Quora Ads dashboard
Quora Ads icon arrow icon Looker Studio icon
Google Ads dashboard image
Google Ads dashboard
Google Ads icon arrow icon Power BI icon
Google Ads dashboard image
Google Ads dashboard
Google Ads icon arrow icon Google Sheets icon
Facebook Ads performance for mobile apps dashboard image
Facebook Ads performance for mobile apps dashboard
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads leads breakdown dashboard image
Facebook Ads leads breakdown dashboard
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads purchases breakdown dashboard image
Facebook Ads purchases breakdown dashboard
Facebook Ads icon arrow icon Looker Studio icon
Facebook Ads dashboard image
Facebook Ads dashboard
Facebook Ads icon arrow icon Power BI icon
Meta Ads creatives dashboard image
Meta Ads creatives dashboard
Facebook Ads icon arrow icon Looker Studio icon
Ads and social media performance dashboard for Meta image
Ads and social media performance dashboard for Meta
Facebook Page Insights icon Instagram Insights icon Facebook Ads icon arrow icon Looker Studio icon
Facebook page insights dashboard image
Facebook page insights dashboard
Facebook Page Insights icon arrow icon Looker Studio icon
SEO dashboard image
SEO dashboard
Google Search Console icon arrow icon Power BI icon
Customer acquisition dashboard for HubSpot image
Customer acquisition dashboard for HubSpot
Bing Ads icon Google Analytics 4 icon LinkedIn Ads icon HubSpot icon Facebook Ads icon Google Ads icon X (Twitter) Ads icon Snapchat Ads icon arrow icon Looker Studio icon
Salesforce sales analytics dashboard image
Salesforce sales analytics dashboard
Google Analytics 4 icon Salesforce icon LinkedIn Ads icon Bing Ads icon Facebook Ads icon Snapchat Ads icon Google Ads icon X (Twitter) Ads icon arrow icon Looker Studio icon
Mailchimp email campaign performance dashboard for Shopify store image
Mailchimp email campaign performance dashboard for Shopify store
Shopify icon Mailchimp icon arrow icon Looker Studio icon
Email marketing analytics dashboard for Mailchimp image
Email marketing analytics dashboard for Mailchimp
Mailchimp icon Google Analytics 4 icon arrow icon Looker Studio icon
Mailchimp analytics dashboard image
Mailchimp analytics dashboard
Mailchimp icon arrow icon Looker Studio icon
Klaviyo analytics dashboard image
Klaviyo analytics dashboard
Klaviyo icon arrow icon Looker Studio icon
Email marketing analytics dashboard for Klaviyo image
Email marketing analytics dashboard for Klaviyo
Google Analytics 4 icon Klaviyo icon arrow icon Looker Studio icon
Klaviyo email campaign performance dashboard for Shopify store image
Klaviyo email campaign performance dashboard for Shopify store
Shopify icon Klaviyo icon arrow icon Looker Studio icon
LinkedIn Ads companies reach dashboard image
LinkedIn Ads companies reach dashboard
LinkedIn Ads icon arrow icon Google Sheets icon
LinkedIn Ads creatives dashboard image
LinkedIn Ads creatives dashboard
LinkedIn Ads icon arrow icon Looker Studio icon
LinkedIn page and ads analytics dashboard image
LinkedIn page and ads analytics dashboard
LinkedIn Company Pages icon LinkedIn Ads icon arrow icon Looker Studio icon
LinkedIn Ads dashboard image
LinkedIn Ads dashboard
LinkedIn Ads icon arrow icon Google Sheets icon
LinkedIn Ads dashboard image
LinkedIn Ads dashboard
LinkedIn Ads icon arrow icon Looker Studio icon
Website traffic from YouTube - performance analysis dashboard image
Website traffic from YouTube - performance analysis dashboard
Google Analytics 4 icon arrow icon Looker Studio icon
Website traffic from YouTube - performance analysis dashboard image
Website traffic from YouTube - performance analysis dashboard
Google Analytics 4 icon arrow icon Google Sheets icon
YouTube KPIs dashboard image
YouTube KPIs dashboard
YouTube icon arrow icon Looker Studio icon
YouTube dashboard image
YouTube dashboard
YouTube icon arrow icon Looker Studio icon
Web analytics dashboard in Tableau image
Web analytics dashboard in Tableau
Google Analytics 4 icon arrow icon Tableau icon
PPC multi-channel dashboard in Tableau image
PPC multi-channel dashboard in Tableau
Google Ads icon Quora Ads icon Bing Ads icon LinkedIn Ads icon TikTok Ads icon X (Twitter) Ads icon Facebook Ads icon arrow icon Tableau icon
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What should a marketing reporting dashboard include?

An insightful marketing dashboard must provide access to key performance metrics that evaluate the effectiveness of spending and activities. These metrics include ROI, ROAS, customer acquisition costs, conversion rates, and so on. With this data, you can measure the direct business impact of your marketing efforts.

Another vital component is channel analytics. You should see how each marketing channel is performing, including website traffic patterns, social media engagement levels, email campaign results, paid advertising performance, and more. Having all these insights in one place enables you to optimize your channel activities and budget allocation.

For maximum effectiveness, marketing reporting dashboards should provide detailed customer insights and campaign performance metrics. Customer insights should include behavior patterns, demographic data, and engagement history, while campaign performance should track goal completions, attribution data, and audience response rates. Clear visualizations and drill-down options make it easier for you to identify trends and act on insights quickly.

How to create marketing dashboards from templates?

Step 1
1
Connect your source accounts using the built-in connector by Coupler.io.
Step 2
2
Follow the in-app instructions to load your source data and create a copy of your marketing dashboard.
Step 3
3
Apply additional configurations if you use a marketing dashboard template for an external BI tool.
Step 4
4
If necessary, update the schedule for automatic data refresh to meet your reporting requirements.
Steps Coupler.io image

Ready to streamline your Marketing reporting?