Facebook Ads ecommerce performance dashboard template for Looker Studio
Analyze your Facebook Ads campaigns with this Looker Studio ecommerce performance dashboard template. Follow the step-by-step guide to copy the template and connect it to your Facebook Ads data for real-time visualization of your campaigns' ecommerce success and cost-effectiveness.
Data sources used
Quick overview of the Facebook Ads ecommerce performance dashboard
Analyze your return on ad spend (ROAS) over time. See how your investments in Facebook Ads are translated into revenue, with data on amount spent and purchase value to evaluate efficiency.
Visualize the entire customer journey, from impressions to purchases. Track metrics like clicks, adds to cart, and checkouts to identify bottlenecks in your funnel and improve conversion rates.
Review CPC, revenue per click, and cost per purchase. This will help you identify campaigns delivering the best value and optimize for profitability.
Compare different Facebook Ads campaigns to see which drive the most impressions, clicks, and purchases. Get a clear view of top-performing campaigns to focus your budget on what works.
Acquire peace of mind with the interactive Facebook Ads ecommerce performance dashboard
Ready-to-use tool for Facebook Ads
Start analyzing your Facebook Ads metrics immediately without complicated setups. Simply connect your ad account to the dashboard and start tracking your campaigns in minutes.
Automatic data sync
The dashboard keeps your data up to date by automatically syncing with your Facebook Ads account. You can set the refresh schedule to ensure your metrics are always current.
Customizable for your needs
Tailor the dashboard by adjusting metrics, visuals, or filters to suit your unique business needs. Easily share insights and campaign performance with team members or stakeholders.
No need to build a Facebook Ads ecommerce performance dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Facebook Ads ecommerce performance dashboard
ROAS (Return on Ad Spend)
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on ads. You can use this metric to assess the profitability of your ad campaigns and make data-driven decisions about budget allocation.
Amount spent
Amount spent shows the total expenses on your Facebook Ads campaigns. This metric is essential for managing your budget and understanding how much you've invested in driving traffic and conversions.
Purchases value
Purchases value represents the total revenue generated from completed sales. You can track this to see how much revenue your campaigns drive and compare it with your ad spend to assess overall performance.
Adds to cart
Adds to cart shows the number of times users added items to their shopping carts after clicking on your ads. It helps you understand user intent and optimize your campaigns to drive more purchases.
Checkouts
Checkouts represent the number of users who initiated the checkout process. Tracking this metric helps you see how many users are close to completing a purchase and identify potential drop-offs.
Purchases
Purchases show the number of transactions completed from your ad campaigns. You can use this metric to assess how well your ads convert clicks into actual sales.
CPC
CPC (Cost Per Click) measures how much you pay for each click on your ads. This helps you evaluate the cost-effectiveness of your campaigns and decide which ads deliver better value.
Revenue per click
Revenue per click tells you how much revenue you generate on average for each click on your ad. Use this metric to identify high-performing ads that drive the most value per click.
Cost per purchase
Cost per purchase shows the average cost to acquire a customer through your Facebook Ads. You can use this to measure the efficiency of your ad spend in driving actual sales.
Average purchase value
The average purchase value tells you how much a customer spends per purchase on average. It helps understand customer behavior and adjust your campaigns to target higher-value purchases.
