Email marketing analytics dashboard for Mailchimp

Quick overview of the Mailchimp email marketing analytics dashboard

Understand customer journey

Use the funnel data to visualize the users' journey from receiving the email to purchasing, gaining insights into customer behavior.

Monitor user activity

Track total users and engaged sessions to understand how many visitors interact with your content and gauge the effectiveness of your marketing efforts.

Analyze campaign deliverability

Compare sent emails to delivered emails to measure the reach of your email campaigns, providing insights into your delivery strategies' effectiveness.

Monitor campaign performance

Track key metrics of your Mailchimp campaigns to evaluate their success and identify areas for improvement, ensuring optimal results.

Acquire peace of mind with the interactive Mailchimp email marketing analytics dashboard

Ready-to-use analytical tool

Start tracking key metrics instantly without any complex setups. Connect the dashboard to Mailchimp and GA4 with just a few clicks by following the instructions inside.

Automated data refresh

Set up automated data refreshes to keep your email marketing metrics up-to-date. Customize the refresh frequency to ensure you always have the latest data from Mailchimp and Google Analytics 4.

Customizable template

Tailor the template to fit your needs by adjusting metrics, visuals, and more. Easily share comprehensive email marketing insights with stakeholders whenever necessary.

Metrics you can track with the Mailchimp email marketing analytics dashboard

Total users

The total users metric shows the number of unique visitors interacting with your website. You can use this metric to gauge the reach of your email campaigns and identify trends in user growth over time.

Sessions

Sessions indicate the total number of interactions users have with your landing pages. You can use this metric to measure user engagement and understand how effectively your emails drive user activity.

Engaged sessions

Engaged sessions track interactions in which users show a high level of interest. This metric helps you identify which email campaigns capture the most attention and drive meaningful engagement.

Average engagement time

Average engagement time shows the average time users spend interacting with your website. You can use this metric to understand the effectiveness of your content in retaining user interest.

Purchasers

The purchasers metric tracks the number of users who purchased after interacting with your email campaigns. You can use this metric to measure the direct impact of your emails on sales.

Revenue

Revenue shows the total income generated from your email campaigns. This metric helps you evaluate the cost-effectiveness of your campaigns and identify which strategies drive the most sales.

New subscribers

New subscribers indicate the number of users who signed up for your email list. You can use this metric to gauge your subscriber base's growth and assess the effectiveness of your subscription drives.

Bounces

Bounces show the number of emails that were not delivered to recipients. This metric helps you identify email list issues and improve delivery rates for future campaigns.

Open rate

Open rate measures the percentage of delivered emails that were opened by recipients. This metric helps you evaluate the efficacy of your subject lines and email content in capturing attention.

Click rate

Click rate tracks the percentage of delivered emails that resulted in a click on a link. You can use this metric to evaluate the effectiveness of your call-to-action and the overall engagement with your email content.

Quick overview of the Mailchimp email marketing analytics dashboard

Understand customer journey

Monitor user activity

Analyze campaign deliverability

Monitor campaign performance

Acquire peace of mind with the interactive Mailchimp email marketing analytics dashboard

Ready-to-use analytical tool

Automated data refresh

Customizable template

No need to build a Mailchimp email marketing analytics dashboard from scratch.
Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the Mailchimp email marketing analytics dashboard

High five for scrolling till the very end!
Enjoy your dashboard!

Mailchimp email marketing analytics dashboard template for Looker Studio

Quick overview of the Mailchimp email marketing analytics dashboard

Understand customer journey

Monitor user activity

Analyze campaign deliverability

Monitor campaign performance

Acquire peace of mind with the interactive Mailchimp email marketing analytics dashboard

Ready-to-use analytical tool

Automated data refresh

Customizable template

No need to build a Mailchimp email marketing analytics dashboard from scratch. Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the Mailchimp email marketing analytics dashboard

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a Mailchimp email marketing analytics dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!