Looker Studio Apple Search Ads dashboard

Quick overview of the Apple Search Ads dashboard

Optimize ad spend

Analyze ad spend, CPC, and cost per conversion to make data-driven budgeting decisions and revise your marketing budget for better ROI.

Evaluate campaign performance

Compare key metrics across campaigns, such as сlicks, CTR, and conversions, to assess which campaigns drive the most value and engagement.

Gain audience location insights

Explore geo insights to see where your ads perform best, allowing you to adjust targeting and optimize your campaigns for specific regions.

Refine keyword strategy

Examine search terms and keyword insights to identify terms that generate the most clicks and conversions, allowing for better targeting and ad relevance.

Acquire peace of mind with the interactive Apple Search Ads dashboard

Pre-configured for fast setup

Start tracking key Apple Search Ads metrics immediately, without the hassle of a complicated setup. Simply connect your ad account and follow the in-template instructions to get started.

Automatic data updates

Keep your dashboard up-to-date with automated data refreshes from Apple Search Ads. Choose a refresh frequency that always suits your needs to access the latest insights.

Fully customizable template

Adjust metrics, visualizations, and more to tailor the dashboard to your unique needs. Then, share campaign performance easily with your team or stakeholders anytime.

Metrics you can track with the Apple Search Ads dashboard

Impressions

Impressions shows the number of times your ads were displayed to users. You can use this metric to understand your ad's reach and gauge campaign visibility.

Clicks (Taps)

Clicks measure how many times users interact with your ads. This metric helps you assess your ad content's engagement and user interest. You can use clicks to evaluate if your ads attract enough attention to drive traffic and potential conversions.

Amount spent

Amount spent represents the total cost of your campaigns. This metric is essential for budget management, showing how much you invest in ads. Use it to analyze spending patterns and make informed decisions to allocate resources more effectively.

Conversions (Installs)

Conversions displays the number of app installs users completed after interacting with your ads. This metric shows how effectively your ads drive user action, helping you understand if your campaigns achieve their intended goals.

Conversion rate

Conversion rate calculates the percentage of users who installed your app after engaging with your ads. You can use this metric to evaluate the efficiency of your ads in driving actions and to optimize your content and targeting for better performance.

CPC (Cost per click)

CPC represents the average cost you pay for each click on your ads. Use CPC to measure the efficiency of your spending and ensure you're not overspending to attract users. It's valuable for refining your budget and bidding strategies.

CTR (Click-through rate)

CTR measures the click-to-impression ratio, showing how many people clicked on your ad after seeing it. A higher CTR indicates that your ads resonate well with users. You can use this metric to refine your ad copy, visuals, and targeting.

Cost per conversion

The cost per conversion displays the average amount spent on each app install. This metric assists you in evaluating the cost-effectiveness of your campaigns. Lowering this cost can increase return on investment and maximize ad effectiveness.

Quick overview of the Apple Search Ads dashboard

Optimize ad spend

Evaluate campaign performance

Gain audience location insights

Refine keyword strategy

Acquire peace of mind with the interactive Apple Search Ads dashboard

Pre-configured for fast setup

Automatic data updates

Fully customizable template

No need to build a Apple Search Ads dashboard from scratch.
Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the Apple Search Ads dashboard

High five for scrolling till the very end!
Enjoy your dashboard!

Apple Search Ads dashboard template for Looker Studio

Quick overview of the Apple Search Ads dashboard

Optimize ad spend

Evaluate campaign performance

Gain audience location insights

Refine keyword strategy

Acquire peace of mind with the interactive Apple Search Ads dashboard

Pre-configured for fast setup

Automatic data updates

Fully customizable template

No need to build a Apple Search Ads dashboard from scratch. Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the Apple Search Ads dashboard

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a Apple Search Ads dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!