PPC multi-channel budget tracking dashboard template for Google Sheets
Optimize your ad spend with our Google Sheets PPC budget tracking dashboard. This template lets you visualize and manage your budgets directly in Google Sheets. Just follow the guide within the template to customize it seamlessly.
Data sources used
Quick overview of the Google Sheets PPC multi-channel budget tracking dashboard
Track your total amount spent in real-time across multiple advertising platforms to stay on budget.
Use the predicted spending feature to anticipate future costs and adjust strategies accordingly.
Assess and compare financial metrics across different platforms like Facebook, Google Ads, and TikTok to allocate budgets more effectively.
Analyze spend by day to identify trends and adjust your advertising strategy before it becomes too late.
Acquire peace of mind with the interactive PPC multi-channel budget tracking dashboard
Ready-to-Use Analytical Tool
Easily monitor key metrics without complex setups. Link the dashboard to your ad accounts in just a few minutes, following the provided instructions.
Automated Data Refresh
With Coupler.io, your charts will always display the latest data from your ad accounts. Schedule refresh intervals as often as every 15 minutes, keeping your data up-to-date.
Customizable White-Label Template
Modify metrics, visuals, and more to tailor the template to your specific needs. Effortlessly share multi-channel PPC budget insights with stakeholders at the click of a button.
No need to build a PPC multi-channel budget tracking dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the PPC multi-channel budget tracking dashboard
Amount spent
The amount spent indicates the total expenses on your PPC campaigns across various advertising channels. You can use this metric to manage your budget and evaluate the cost-effectiveness of campaigns, which is crucial for reallocating resources effectively among different platforms.
Predicted spend
Predicted spending forecasts the future expenses of your PPC campaigns based on current trends. This metric allows you to anticipate budget needs and make in-time adjustments to your marketing strategies.
Budget remaining
The remaining budget displays the amount of money left in your PPC budget. This helps you gauge how much you can still spend and adjust your campaign strategies accordingly. You can use it to prevent overspending and ensure funds are available for critical activities.
% Spent
% Spent illustrates the proportion of the budget already used. It helps you understand the pace of your spending relative to the total budget. You can use this metric to make informed decisions on whether to scale up or dial back your ad spending.
Spent by day
Spend by day breaks down your spending on a daily basis, providing insights into daily expenditure trends. This metric is valuable for monitoring day-to-day variations and can guide you in optimizing daily ad allocations.
Alerts
The alerts notify you when spending exceeds or is likely to exceed preset thresholds. This metric is crucial for maintaining budget control and preventing overspending.
Impressions
Impressions count how many times your ads have been viewed. This metric is vital for assessing the reach of your campaigns and can be used to tweak ad visibility or placement for increased effectiveness.
Clicks
Clicks measure the number of times your ads have been clicked by viewers. This metric helps you understand user engagement and can inform adjustments to improve ad design and targeting.
