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Shopify marketing funnel dashboard

Shopify marketing funnel dashboard template for Looker Studio

Elevate your eCommerce analysis using the Looker Studio Shopify Marketing Funnel Analytics Dashboard. This template consolidates all your advertising, traffic, and sales metrics in Looker Studio, making it easier to track and analyze. Setup is straightforward with our guide.

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Quick overview of the Shopify marketing funnel dashboard

Visualize full marketing funnel

Observe how your advertising spend influences every stage of the customer journey, from first impression to final sale, all within a single dashboard.

Calculate comprehensive ROI

Determine return on investment throughout your entire sales funnel, from initial clicks to final conversions, helping to identify the most profitable tactics.

Analyze new user and customer conversion

Observe new users from GA4 and their transition to new customers in Shopify, providing a clear view of conversion efficacy across the funnel.

Understand Impressions and Clicks in context

Map out how initial impressions and clicks correlate to downstream actions like purchases and adjust strategies for better initial engagement.

Acquire peace of mind with the interactive Shopify marketing funnel dashboard

Ready-to-use analytical tool

Begin tracking essential metrics without any complicated setups. Link the dashboard to your Shopify store in just a few clicks by following the provided instructions.

Automated data refresh

With Coupler.io powering the process, keep your charts updated with the latest data from your Shopify marketing funnel. Choose your preferred refresh frequency, even up to every 15 minutes.

White-Label template

Personalize the template to meet your requirements by modifying metrics and visuals. Effortlessly share insights from your Shopify marketing funnel with stakeholders at the click of a button.

No need to build a Shopify marketing funnel dashboard from scratch.
Use the fully automated template!

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Metrics you can track with the Shopify marketing funnel dashboard

Amount spent

This metric shows the total expenses of your advertising campaigns across multiple channels. You can use this data to manage your budget and assess the cost-effectiveness of each channel, enabling strategic resource allocation.

Cost per order

Cost per order calculates the average expense incurred to acquire each order. This metric can help you gauge the efficiency of your advertising spend, refine your marketing strategy, and reduce costs.

ROI (Return on Investment)

ROI measures the profitability of your investments in advertising. You can use this to determine which campaigns and channels generate the most value, directing future investment decisions.

Revenue

This metric represents the total income generated from your campaigns. Revenue can help you understand the overall financial contribution of your marketing efforts, guiding budget planning and performance evaluation.

Average order amount

Average order amount calculates the mean value of each order placed. Comparing this with ‘Cost per order’ helps you understand whether your ads are driving profitable sales. You can adjust pricing strategies to increase the average spend per customer if necessary.

Impressions

Impressions count how many times your ads have been viewed. You can use this metric to measure the reach of your campaigns and optimize ad exposure for increased brand awareness.

Clicks

Clicks measure the number of times your ads are clicked. This metric helps you understand user interest and interaction with your ads. You can use it to optimize ad design and placement for higher engagement.

New users (GA4)

This metric tracks the number of first-time visitors to your Shopify shop as reported by Google Analytics 4. You can use this data to evaluate the effectiveness of your user acquisition strategies and optimize your marketing efforts to attract more new users.

New customers (Shopify)

New Customers quantifies the number of first-time buyers from your Shopify shop. This metric allows you to assess how well your shop converts new visitors into paying customers, guiding improvements in the shopping experience.

Total active customers

‘Total active customers’ metric counts all customers who have engaged with your business over a specified period. You can use this to gauge customer retention and loyalty, helping to focus efforts on maintaining a strong customer base.

Conversions from users to customers

This metric measures the percentage of new users who become customers. You can use it to assess the effectiveness of your conversion strategies and implement changes to increase conversion rates.

CTR (Click-through rate)

CTR is the percentage of impressions that resulted in a click. This metric allows you to evaluate how compelling your ads are to your audience. You can use it to test different ad content and formats to improve engagement.

CPC (Cost per click)

CPC calculates the cost for each ad click. You can use this to manage your ad spending more effectively, ensuring you get the best possible return on each dollar spent on ads.

High five for scrolling till the very end!
Enjoy your dashboard!

Get free dashboard

Shopify marketing funnel dashboard template for Looker Studio

Quick overview of the Shopify marketing funnel dashboard

Visualize full marketing funnel

Calculate comprehensive ROI

Analyze new user and customer conversion

Understand Impressions and Clicks in context

Acquire peace of mind with the interactive Shopify marketing funnel dashboard

Ready-to-use analytical tool

Automated data refresh

White-Label template

No need to build a Shopify marketing funnel dashboard from scratch. Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the Shopify marketing funnel dashboard

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a Shopify marketing funnel dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!