Google Ads and Meta Ads campaign performance dashboard template for Looker Studio
Track and enhance your ad performance using the Looker Studio Google Ads and Meta Ads campaign performance dashboard. This template provides step-by-step instructions for duplicates and integration with your data, offering visual insights for strategic decision-making.
Data sources used
Quick overview of the Google Ads and Meta Ads campaign performance dashboard
Assess how your budget is allocated across campaigns to ensure optimal distribution and prevent overspending on underperforming ads.
Monitor the effectiveness of your ads by comparing impressions, clicks, and CPC over time, allowing for strategic adjustments to improve results.
Analyze key metrics to evaluate the overall performance of your ad campaigns, enabling you to make data-driven decisions to enhance outcomes.
Track your campaigns' monthly performance to spot trends and seasonal variations, helping you plan and allocate resources more effectively.
Acquire peace of mind with the interactive Google Ads and Meta Ads campaign performance dashboard
Intuitive Setup and Use
Get started quickly with the Looker Studio Google Ads and Meta Ads campaign performance dashboard. With minimal setup, you can connect your ad accounts seamlessly and begin monitoring key metrics.
Consistent Data Updates
Stay informed with the latest campaign data effortlessly. The dashboard supports automated data refreshes, ensuring your performance metrics are always up-to-date and accurate without manual intervention.
Customizable and Shareable
Modify metrics and visuals to tailor the dashboard to your specific needs. Easily share comprehensive insights with your team or stakeholders, enhancing collaboration and decision-making.
No need to build a Google Ads and Meta Ads campaign performance dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Google Ads and Meta Ads campaign performance dashboard
Amount spent
The amount spent represents the total expenses on your ad campaigns across all selected advertising channels. This metric can help you understand your spending patterns and assess the cost-effectiveness of your campaigns, helping you manage your budget more efficiently.
Impressions
Impressions measure how often your ads are displayed, giving you insight into the reach and visibility of your campaigns. This metric helps you gauge the potential audience size and evaluate the effectiveness of your ad placement strategies.
CPM (Cost per thousand impressions)
CPM shows the cost of 1,000 ad impressions. It's a valuable metric for understanding the efficiency of your ad spend. Use CPM to compare costs across different campaigns and optimize your spending for better results.
Clicks
Clicks represents the number of times users have interacted with your ads. This metric helps you assess user interest and engagement, which is crucial for evaluating the performance of your ad creatives and messaging.
CTR (Click-through rate)
CTR shows the percentage of impressions that resulted in clicks, providing insight into how compelling your ads are. A higher CTR indicates effective targeting and messaging. Use this metric to improve your ad copy and targeting strategies.
CPC (Cost per click)
CPC indicates the average cost of each click on your ads. It's essential for assessing the cost efficiency of your campaigns. Monitoring CPC helps optimize bids and ensure you get the best ad spend value.
