Connect WooCommerce to Google Sheets
Use Coupler.io to connect WooCommerce to Google Sheets and automate data imports even if you're unfamiliar with coding. Quickly extract your data, organize it on the go, and get illuminating reports created to provide the foundation for business decisions.
Connect WooCommerce to Google Sheets with Coupler.io to simplify reporting
Get and prepare data effortlessly
Import data from WooCommerce to Google Sheets with no coding involved. With Coupler.io, you only use a single web application interface to transform your data in various ways, set up auto-refresh schedules, and merge records from multiple sources.
Automate reporting tasks
Automate data reporting in a matter of minutes to save time in a long-term perspective. Reduce the scope of manual activities, have reports built across different apps, and enjoy visual analytics by turning data into dynamic dashboards with our free templates.
Stand out as a data-driven expert
Simplify an understanding of business performance for your clients and stakeholders by delivering clear, nearly real-time e-commerce reports. Take advantage of Coupler.io's reporting automation to spend less time on data imports and more on strategic efforts.
Export data from WooCommerce to alternative destinations
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Automate data exports from WooCommerce to Google Sheets with just a few clicks.
What to export from WooCommerce to Google Sheets
Coupon totals
This data category covers details on the usage and performance of coupons within WooCommerce. It includes information such as the total number of coupons issued and redeemed, as well as their respective values. Export it to evaluate the effectiveness of promotional campaigns, understand customer behavior, and refine marketing strategies.
Customer totals
Connect WooCommerce to Google Sheets to import deep insights into the overall customer base. Keep an eye on metrics like total number of registered customers, new customer registrations, and customer demographics. By understanding customer totals, you'll be better able to segment the customer base and identify loyal customers.
Order totals
Order totals comprise data on the volume and value of orders processed through WooCommerce. It combines metrics such as total orders, order value, average order value, and order status distribution. Analyze order totals to track sales performance, identify trends, and optimize inventory management and fulfillment processes.
Product totals
Using the product totals report, you'll be able to explore the performance of individual products. Here, we talk about data on total product sales, top-selling products, product categories, and inventory levels. It will make it easier for you to identify popular products, optimize pricing strategies, and manage inventory to meet customer demand.
Review totals
You can also export WooCommerce to Google Sheets to analyze information on customer reviews and ratings for products sold. You'll deal with metrics such as total reviews, average ratings, and sentiment analysis of reviews. It will help you assess product quality, gather customer feedback, and improve product offerings.
Sales report
The sales report contains data on sales performance within WooCommerce. You can extract it to track total sales revenue, sales by product or category, sales trends over time, and geographical sales distribution. That's what empowers you to evaluate overall business performance, identify growth opportunities, and work toward revenue growth.
Top sellers report
Identify the best-performing products or product categories based on the top sellers report. Monitor top-selling products, sales volume, and revenue generated by each product. By doing so, you'll understand customer preferences, optimize product assortment, and focus marketing efforts on high-demand products to maximize sales.
Shipping zones
Another reason to export WooCommerce to Google Sheets is shipping zone data, which categorizes shipping destinations and associated shipping rates. Information on different shipping zones, shipping methods, and shipping costs is useful in optimizing shipping logistics, calculating accurate shipping costs, and improving delivery services.
How do you connect WooCommerce to Google Sheets?
Step 1. Connect your WooCommerce account and choose a data entity to export
30 seconds
Step 2. Organize and transform data before loading it to Google Sheets
30 seconds
Step 3. Connect your Google Sheets account and specify where to load your data
30 seconds
Step 4. Schedule refreshes to automate data flow from WooCommerce to Google Sheets
10 seconds
Pricing plans
- Monthly
- Annual (save 25%)
Keep your data safe
Coupler.io safeguards your shared information and data transfers from breaches, leaks, and unauthorized disclosures.
Don’t just take our word for it
How to connect WooCommerce to Google Sheets (detailed guide)
It only takes three simple steps to connect WooCommerce to Google Sheets:
Step 1: Collect data
To get started, authorize your WooCommerce account. After that, choose the Data entity from the dropdown list – this is the data type you'll export.
Once you have selected the Data entity, proceed to the next step.
Step 2: Organize and transform
Before loading WooCommerce data to Google Sheets, preview it to ensure the accuracy of the future report. If needed, transform your data in the following ways:
By making these adjustments, you prepare your data for further reporting and analytics.
When you're ready with your data, move to the destination settings.
Step 3: Load and automate
Authorize the Google Sheets account. Then, you must specify the destination spreadsheet and sheet for data imported from WooCommerce to Google Sheets. Alternatively, you can create a new sheet by providing its name in the corresponding field.
Next, turn on automated data refreshes and set up the schedule. Lastly, save and run the importer to export WooCommerce to Google Sheets.
Step 1: Collect data
To get started, authorize your WooCommerce account. After that, choose the Data entity from the dropdown list – this is the data type you'll export.
Once you have selected the Data entity, proceed to the next step.
Step 2: Organize and transform
Before loading WooCommerce data to Google Sheets, preview it to ensure the accuracy of the future report. If needed, transform your data in the following ways:
- Rename, rearrange, hide, or add columns
- Apply various filters and sort your data
- Create new columns with custom formulas
- Combine data from multiple accounts or apps
By making these adjustments, you prepare your data for further reporting and analytics.
When you're ready with your data, move to the destination settings.
Step 3: Load and automate
Authorize the Google Sheets account. Then, you must specify the destination spreadsheet and sheet for data imported from WooCommerce to Google Sheets. Alternatively, you can create a new sheet by providing its name in the corresponding field.
Next, turn on automated data refreshes and set up the schedule. Lastly, save and run the importer to export WooCommerce to Google Sheets.
Export WooCommerce to Google Sheets and automate it on schedule
If you connect WooCommerce to Google Sheets with Coupler.io, you can activate automated data refreshes to make your reports self-updating. Select the desired frequency for auto-refreshes: monthly, daily, hourly, or even every 30 or 15 minutes. Additionally, choose specific days of the week, time slots, and the relevant time zone.
Using this feature, you'll be constantly supplied with recent data for analysis and aware of the latest changes to the source.
Using this feature, you'll be constantly supplied with recent data for analysis and aware of the latest changes to the source.
What key metrics can you export from WooCommerce to Google Sheets?
Total sales
Description: Total sales refer to the overall revenue generated from successful transactions over a given period.
How to calculate: Sum up the total value of all successful orders, excluding taxes, shipping fees, and discounts.
Net sales
Description: Net sales represent the revenue generated from successful transactions after deducting refunds, returns, and discounts within a specified period.
How to calculate: Subtract the total value of refunds, returns, and discounts from the total sales.
Orders
Description: Orders represent the total number of transactions placed by customers within a specified period.
How to calculate: Count all individual orders placed by customers, including both successful and canceled orders.
Average order value
Description: Average order value is the average amount spent by customers per order.
How to calculate: Divide the total sales by the total number of orders to obtain the average order value.
Items sold
Description: Items sold represent the total quantity of products sold to customers within a specified period.
How to calculate: Count the total number of individual items sold across all orders.
Returns
Description: Returns indicate the total number of products returned by customers within a specific timeframe.
How to calculate: Count the total number of items returned by customers across all orders.
Gross discounted amount
Description: Gross discounted amount refers to the aggregate value of discounts applied to orders during a defined period.
How to calculate: Sum up the value of discounts offered to customers across all orders, including percentage-based and fixed discounts.
Gross sales
Description: Gross sales represent the total revenue generated from all transactions, including taxes, shipping fees, and discounts, within a specified period.
How to calculate: Sum up the total value of all successful orders, including taxes, shipping fees, and discounts.
Description: Total sales refer to the overall revenue generated from successful transactions over a given period.
How to calculate: Sum up the total value of all successful orders, excluding taxes, shipping fees, and discounts.
Net sales
Description: Net sales represent the revenue generated from successful transactions after deducting refunds, returns, and discounts within a specified period.
How to calculate: Subtract the total value of refunds, returns, and discounts from the total sales.
Orders
Description: Orders represent the total number of transactions placed by customers within a specified period.
How to calculate: Count all individual orders placed by customers, including both successful and canceled orders.
Average order value
Description: Average order value is the average amount spent by customers per order.
How to calculate: Divide the total sales by the total number of orders to obtain the average order value.
Items sold
Description: Items sold represent the total quantity of products sold to customers within a specified period.
How to calculate: Count the total number of individual items sold across all orders.
Returns
Description: Returns indicate the total number of products returned by customers within a specific timeframe.
How to calculate: Count the total number of items returned by customers across all orders.
Gross discounted amount
Description: Gross discounted amount refers to the aggregate value of discounts applied to orders during a defined period.
How to calculate: Sum up the value of discounts offered to customers across all orders, including percentage-based and fixed discounts.
Gross sales
Description: Gross sales represent the total revenue generated from all transactions, including taxes, shipping fees, and discounts, within a specified period.
How to calculate: Sum up the total value of all successful orders, including taxes, shipping fees, and discounts.
Connect WooCommerce to Google Sheets or another destination
Not only can you use Coupler.io to load data from WooCommerce to Google Sheets, but you can also replicate importers and choose a lot of other destinations:
With Coupler.io, it's as simple to connect WooCommerce data to different apps as it was for Google Sheets.
- Microsoft Excel – another spreadsheet application.
- Data warehouses: BigQuery, PostgreSQL, Redshift.
- Business intelligence (BI) tools: Looker Studio, Power BI, Tableau, Qlik Sense.
With Coupler.io, it's as simple to connect WooCommerce data to different apps as it was for Google Sheets.
