PPC multi-channel dashboard template for Tableau
Gain insights with the Tableau PPC multi-channel dashboard, built in Tableau. Just follow the included instructions to replicate the template and link it to your ad data sources, enabling efficient performance tracking and comparison.
Data sources used
Quick overview of the Tableau PPC multi-channel dashboard
Use cost metrics to determine which ads deliver the best performance for the least amount spent. This will help you allocate your budget more effectively, regardless of the platform used.
Monitor your PPC expenditure across all channels in Tableau to uncover spending trends and forecast future costs to optimize ad performance, and enhance ROI by identifying the most profitable channels over time.
Evaluate the effectiveness of various channels by assessing metrics related to brand awareness and conversion rates. Determine which platforms are best for increasing visibility and which drive more conversions.
Examine every aspect of your ad campaigns in detail to gain comprehensive insights. Review all metrics to understand your marketing efforts' overall impact and effectiveness.
Acquire peace of mind with the interactive Tableau PPC multi-channel dashboard
Instant analytical access
Start tracking key metrics immediately without any complex setups. Link the Tableau PPC multi-channel dashboard to your ad accounts with just a few clicks by following the provided instructions.
Continuous data updates
Keep your charts filled with the latest PPC data automatically. Set your preferred refresh intervals, up to every 15 minutes, ensuring your insights are always current and reliable.
Customizable template
Tailor the template to suit your needs by modifying metrics, visuals, and more. Easily share ad campaign insights from Facebook, LinkedIn, Google, and other platforms with stakeholders.
No need to build a Tableau PPC multi-channel dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Tableau PPC multi-channel dashboard
Impressions
Impressions show how often your ads are displayed across different platforms. You can use this metric to measure the reach of your campaigns and see how many people are viewing your ads.
Clicks
Clicks count the number of times users interact with your ads. You can use this metric to understand audience interest and engagement, showing which ads are attracting the most attention.
Cost (Amount spent)
The amount spent indicates the total money spent on your PPC campaigns across all selected advertising channels. This metric is vital for managing your budget and analyzing ROI, helping you understand the cost-effectiveness of your campaigns.
CPM (Cost Per Thousand Impressions)
CPM shows how much it costs to get one thousand impressions of your ads. You can use this metric to evaluate the cost efficiency of your campaigns and ensure that you get the most exposure for your budget.
CTR (Click-Through Rate)
CTR is the percentage of impressions that result in clicks. You can use this metric to see how effective your ads are at engaging users and improve your ad creatives and messaging based on this response.
CPC (Cost Per Click)
CPC represents the average cost paid for each click on your ads. You can use this metric to manage your spending and optimize your bids, aiming for a lower cost while still getting plenty of clicks.
