PPC multi-channel dashboard template for Power BI
Enhance your ad reporting with the PPC multi-channel dashboard created in Power BI. Just follow the easy steps to copy the template and link it with your ad data sources for comprehensive insights.
Data sources used
Quick overview of the PPC multi-channel dashboard
Analyze key metrics like CPC, CTR, and CPM to identify the most effective ad campaign strategies.
Track the total cost across various ad platforms, ensuring optimal resource allocation.
Review historical impressions, clicks, and cost metrics to inform future campaign decisions.
Review click-through rates (CTR) across different ad channels to see where your audience is most active and responsive.
Acquire peace of mind with the interactive PPC multi-channel dashboard
Ready-to-use analytical tool
Begin monitoring essential metrics without any complicated setups. Connect the Power BI PPC multi-channel dashboard to your ad accounts effortlessly by following the straightforward instructions.
Automated data refresh
Get the charts populated with the latest data from your ad accounts. Set up the desired refresh frequency, like each hour or every 15 minutes, to ensure your reports are always up-to-date.
White-label template
Adjust metrics, visuals, and more to customize the template to fit your needs. Easily share insights from your ad campaigns across Facebook, LinkedIn, Google, and other platforms with stakeholders.
No need to build a PPC multi-channel dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the PPC multi-channel dashboard
Impressions
Impressions show how many times your ads were displayed to users across various platforms. You can use this metric to gauge the reach of your campaigns and understand how effectively your ads are being shown to your target audience.
CPC (Cost per click)
CPC indicates the average amount you pay each time a user clicks on your ad. You can use this metric to evaluate the cost efficiency of your ad campaigns and adjust your bids to optimize your spending and improve ROI.
Clicks
Clicks measure the how many times users have clicked on your ads. You can use this metric to understand the engagement level of your ads and see which ads drive the most traffic to your landing pages or website.
Cost (Amount spent)
The amount spent reflects the total expenditure on your PPC campaigns across all chosen advertising platforms. This metric is crucial for managing budgets and analyzing ROI as it provides insight into the cost-effectiveness of your campaigns. It may help you allocate resources efficiently among different advertising platforms
CPM (Cost per thousand impressions)
CPM indicates the cost you pay for one thousand impressions of your ad. You can use this metric to compare the cost efficiency of different campaigns and identify which ones provide the most exposure for your budget.
CTR (Click-through rate)
CTR is the percentage of impressions that ended with clicks. Use this metric to assess the performance of your ad creatives and messaging, as it shows how compelling your ads are to users who see them.
Conversions
Conversions track the number of desired actions (like purchases or sign-ups) users complete after clicking on your ads. You can use this metric to measure the efficiency of your campaigns in achieving their goals and to understand your ad's impact on business outcomes.
Conversion rate
The conversion rate indicates the percentage of clicks that lead to conversions. You can use this metric to assess how effective your landing pages are and the overall quality of your traffic. This information helps you refine your ad targeting and enhance your campaign results.
