Home

HubSpot customer acquisition dashboard

HubSpot customer acquisition dashboard template for Looker Studio

The Looker Studio Customer acquisition dashboard for HubSpot is a powerful visualization tool for tracking and analyzing your acquisition funnel. Follow the template instructions to make a copy and connect it with your HubSpot, advertising platforms, and Google Analytics 4 data.

Get free dashboard

Data sources used

dashboard-hubspot-customer-acquisition-dashboard

Get free dashboard

Quick overview of the Customer acquisition dashboard for HubSpot

Visualize an entire marketing funnel

Observe how your advertising spend influences every stage of the customer journey, from first impression to final sale, all within a single dashboard.

Track campaign efficiency

Evaluate the effectiveness of your ad campaigns by analyzing metrics such as CPM, CPC, and impressions to see which efforts are driving the best results.

Optimize sales funnel

Evaluate the efficiency of your sales funnel by tracking metrics such as SQL, Cost per SQL, and Customers to pinpoint areas for improvement and optimize conversion rates.

Manage ad spend wisely

Monitor your marketing budget by tracking the amount spent across different ad platforms, ensuring you allocate resources effectively and avoid overspending.

Acquire peace of mind with the interactive HubSpot customer acquisition dashboard

Ready-to-use analytical tool

This pre-built dashboard allows you to track your key metrics effortlessly. With a few clicks, you can connect to HubSpot CRM, ad platforms, and Google Analytics 4 to start analyzing your data immediately.

Automated data refresh

Automated data refresh keeps your dashboard up to date. Set your desired refresh frequency to ensure your metrics from HubSpot CRM and other sources are always current.

White-Label template

Adjust metrics, visuals, and more to suit your needs. Easily share customer acquisition insights with stakeholders, ensuring your brand is front and center.

No need to build a HubSpot customer acquisition dashboard from scratch.
Use the fully automated template!

Get free dashboard

Metrics you can track with the HubSpot customer acquisition dashboard

Amount spent

This metrics shows the total amount of money you spent on your PPC campaigns across all selected advertising channels. You can use this metric to manage your budget and allocate resources efficiently among different advertising platforms.

CPM

CPM (Cost Per Thousand Impressions) indicates the cost of 1,000 ad impressions. This metric can help you gauge the cost-effectiveness of your campaigns in reaching a broad audience and make better data-decisions about your advertising strategies.

CPC

CPC (Cost Per Click) represents the average cost you pay for each click on your ad. You can use this metric to measure the efficiency of your campaigns in driving traffic to your website and to optimize your ad spend.

Cost per lead

The cost per lead measures the average expense incurred for acquiring a new lead. You can use this metric to assess your lead generation effectiveness and optimize your marketing spending.

Cost per SQL

Cost per SQL (Sales Qualified Lead) shows the average expense spent generating a lead ready for a sales conversation. It is a handy metric for evaluating your sales funnel efficiency and refining your lead qualification process.

Cost per customer

Cost per customer calculates the average cost of converting a lead into a paying customer. You can use this metric to analyze your customer acquisition cost and to optimize your sales and marketing strategies.

Impressions

Impressions indicate the total number of times your ads have been shown. This metric is essential for measuring the reach of your campaigns and understanding how frequently your audience is exposed to your ads.

Clicks

Clicks show the number of times users have clicked on your ads. You can use this metric to determine your ads' effectiveness and optimize them for higher engagement.

New users

The new users metric tracks the number of first-time website visitors your campaigns generate. This metric allows you to assess your campaigns' success in attracting new potential customers to your website.

Leads

Leads indicate the number of potential customers interested in your product or service. This metric helps to measure the success of the lead generation campaigns and the quality of your audience targeting.

SQL

SQL (Sales Qualified Leads) shows the number of leads that meet your sales criteria and are ready for a sales conversation. This metric helps to assess the effectiveness of your lead qualification process and optimize your sales efforts.

Customers

The Customers metric tracks the number of leads who have become paying customers. This is the final stage of the lead generating funnel and therefore this metric measures the overall success of your campaigns in converting leads and to analyze your overall sales performance.

High five for scrolling till the very end!
Enjoy your dashboard!

Get free dashboard

HubSpot customer acquisition dashboard template for Looker Studio

Quick overview of the Customer acquisition dashboard for HubSpot

Visualize an entire marketing funnel

Track campaign efficiency

Optimize sales funnel

Manage ad spend wisely

Acquire peace of mind with the interactive HubSpot customer acquisition dashboard

Ready-to-use analytical tool

Automated data refresh

White-Label template

No need to build a HubSpot customer acquisition dashboard from scratch. Use the fully automated template!

Check out the Coupler.io dashboard gallery

Metrics you can track with the HubSpot customer acquisition dashboard

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a HubSpot customer acquisition dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!