Bing Ads dashboard template for Looker Studio
Leverage the Looker Studio Bing Ads dashboard to visualize and analyze your Bing Ads data. This template is easy to use — follow the instructions to make a copy and synchronize your data for real-time insights and key metric tracking.
Data sources used
Quick overview of the Bing Ads dashboard
Analyze the effectiveness of your Bing Ads campaigns by tracking impressions, clicks, and conversions, and adjust strategies to maximize results.
Keep track of your spending over time and assess CPC and cost per conversion to ensure budget adherence and optimize return on investment.
Gain valuable geo and demographic insights to understand where your ads perform best and tailor your campaigns accordingly.
Compare your monthly performance metrics to identify trends and make data-driven decisions for future campaigns.
Acquire peace of mind with the interactive Bing Ads dashboard
Ready-to-use analytical tool
Start tracking key Bing Ads metrics without complex setups. Connect the dashboard to your ad accounts with just a few clicks by following the instructions inside.
Seamless data integration
Get your Bing Ads data seamlessly integrated into the Looker Studio dashboard. Set up automatic data refresh to update your charts with the latest metrics continuously.
Fully customizable template
Adjust metrics and visuals to adapt the template to your specific needs. Quickly and effectively share insightful Bing Ads campaign reports with stakeholders.
No need to build a Bing Ads dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Bing Ads dashboard
Impressions
Impressions show how many times your ads were displayed to users. This metric helps you understand your campaigns' reach and can indicate your ads' potential visibility to your target audience.
Clicks
Clicks tracks the number of times users have clicked on your ads. This metric is crucial for assessing ad engagement and effectiveness, allowing you to gauge how well your ads drive traffic to your website.
Spend
Spend shows the total expenses on your Bing Ads campaigns. This metric is essential for budget management and ROI analysis, as it helps you understand the cost-effectiveness of your campaigns and allocate resources efficiently.
Conversions
Conversions represents the number of desired actions users complete after clicking your ads, such as purchases or sign-ups. This metric measures your ads' effectiveness at driving valuable actions that provide your business goals.
CPM
Cost per thousand impressions (CPM) indicates how much you pay for every 1,000 ad impressions. This metric helps compare the cost-efficiency of different campaigns and optimize your advertising budget.
CPC
Cost per click (CPC) shows the average amount you pay for each click on your ads. With this metric, you can evaluate the cost-effectiveness of your campaigns and adjust bids accordingly.
CTR
Click-through rate (CTR) is the ratio of clicks to impressions, expressed as a percentage. This metric measures how effectively your ads attract clicks and can help you refine your ad copy and targeting to improve engagement.
Cost per conversion
Cost per conversion indicates how much you spend on average to achieve a conversion. This metric helps evaluate the efficiency of your ad spend and optimize your campaigns to achieve better results at lower costs.
