Web Analytics Dashboard with Built-In GA4 Connector

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Web Analytics Dashboard

A ready-made web analytics dashboard template can be used in Looker Studio, Tableau, Power BI, and Google Sheets. With Coupler.io’s pre-built connector for Google Analytics 4, it will only take you several minutes to set everything up. Proceed with the step-by-step instructions to extract data from GA4 and populate your web analytics dashboard with it.

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What is a web analytics dashboard?

It is a reporting and analytics tool for marketers and SEO specialists. This white label web analytics dashboard allows you to monitor website performance, drive insights into user interactions, explore target audience preferences, and understand conversion rates. These findings promote data-driven adjustments to website management. You can also easily share the dashboard with stakeholders and colleagues, presenting valuable findings related to website analytics.

The value of the dashboard template is that you get a complete overview of your website performance through sessions, conversions, average session duration time, bounce rate, and many others. All these metrics are illustrated in clear and easy-to-understand charts, making it easy to track and analyze business-critical KPIs. With the web analytics KPI dashboard, you also get additional insights into which device your visitors use mostly and how it impacts conversions. Overall, the template allows you to detect white spots in your strategy and audience targeting. Use these findings to optimize your strategies, improve targeting, and maximize ROI.

How is your web traffic performing and what is the dynamics?

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Looker studio

This dashboard provides a comprehensive overview of your website's key performance indicators. It allows you to track user engagement metrics such as session duration, bounce rate, conversions, and page views, along with their progress over time. You can use this information to make data-driven decisions for website reformatting and audience retargeting.

Where does your traffic come from, including channels, sources, countries, and so on?

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Google Sheets

The web analytics dashboard template depicts the traffic distribution by channel group, campaign, source, and country. It helps you track such metrics as active and new users, sessions, average session duration, and conversions. They are decisive to identify the best-performing and lowest-performing sources, channels, and campaigns in terms of customer acquisition rates. You can also detect countries from which most new clients come from. Overall, this dashboard assists in monitoring the ongoing dynamics in traffic trends and outlines patterns over time.

How well is audience engaged with your website?

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Power BI

This web analytics dashboard for executives offers a separate page with the metrics on audience behavior. It allows you to observe total views, views per user, and average session duration time for the entire website as well as for individual web pages. As a result, you can detect those pages that appear to be the most engaging for your audience. This information can help to optimize other web pages to make them attractive to users. You will also observe the user demographics and location information on this dashboard tab, which will help you make the web pages match your target audience's interests.

What are your top events and which of them convert the most?

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Tableau

This dashboard offers a table with conversions for each channel group and the corresponding charts showing the top user actions and conversions. You can identify the highest and lowest-performing events in terms of which of them convert most. This information helps you determine which events deliver the best results and how to adjust your overall website optimization strategy.

How to create a web analytics dashboard?

Step 1

Go to the Readme tab, where you can see instructions on how to set up the dashboard.

Step 2

Click the button to set up the Coupler.io importer and connect your Google Analytics 4 account.

Step 3

Follow the instructions to prepare and load data to the dashboard according to the chosen destination app.

Step 4

Go back to Coupler.io to configure the schedule for the data refresh of your Web analytics dashboard.

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Acquire peace of mind with the interactive web analytics dashboard

Ready-to-use analytical tool

Start tracking your website performance and user engagement with a ready-to-use dashboard that requires no complex configurations and no coding. Connect to your Google Analytics 4 account in just a few clicks, following the on-screen instructions within the template configuration window.

Automated data refresh

With Coupler.io’s automatic data refresh feature, your web analytics dashboard could be populated with the most recent data from your GA4 account. The desired data update time can be custom or interval-based, with the update frequency ranging from 15 minutes to 1 month.

White-label template

Adjust the template to your reporting needs by adding new metrics or visuals. Easily share insights about your website performance and user engagement details with your stakeholders in 1 click.

Metrics you can track with the Web analytics dashboard

Total Users

Each website visitor or simply user has a unique identifier (ID). Once a user completes an action on your website (visits a page, leaves a page, clicks on a button, etc.), the system will register this action for the corresponding ID. Total Users is the number of unique IDs that have performed at least one action on your website.

New Users

If a visitor comes to a website for the first time, it obtains an ID and is considered a new user. The New Users metric shows how many new visitors have completed at least one action on your website for the selected reporting period.

Sessions

A session comprises a set of user actions on a website, starting from the moment of landing on it till the moment of leaving it. Session end may also be marked after a certain time of user inactivity, usually 30 minutes. Each session contains a set of actions, such as page views, button clicks, purchases, etc.

Average duration time per session

This metric depicts the average time a user spends on your website, from landing on it to leaving it. The average session duration provides insights into user engagement on your website. The higher the session duration time is, the better since it signifies that users find your website interesting and useful.

Conversions

The total number of conversions signalizes the number of specific actions completed by users. Most commonly, conversions are purchases, signups, page views, etc. Each business establishes what action is considered to be conversion.

Conversion rate

This metric shows the percentage of users who have passed from one stage to another. For instance, when users complete a purchase after landing on a certain page, the conversion rate will be the ratio of total users who visited that page to those who made a purchase.

Views

This is the total number of page views across the entire website. Even if the same user visits the same page at different times, this will be counted as separate page views in statistics. Views for each individual page show which web pages are the most popular and which pages are the least popular.

Views per user

This indicator depicts the ratio of total page views divided by the total number of users. Views per user allow you to understand how many pages each visitor comes across when surfing your website. The higher this index is, the better, meaning that users like crawling a website.

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Traffic overview

The first page of the web analytics dashboard welcomes you with a set of scorecards and charts showing the overview of your website traffic performance. You can see the dynamics of daily traffic and conversions, distribution of traffic by channels, and get insights into weekly and monthly traffic.

Traffic acquisition reports

To understand where your traffic comes from, navigate to the Acquisition page of the dashboard. It provides you with insights into traffic by channel group, campaigns, and source/medium. On the filter panel, you can also filter the results by device category and country.

Geo view

You can also observe where most users come from by referring to the table on the user behavior page of the dashboard. It shows how many visitors come to your website from each particular city on the list. By knowing where your audience resides, you can adjust your targeting activities and content strategies.

Behavior & audience reports

To check behavior metrics such as average engagement time, views per user and others, navigate to the Behavior & Audience page of the dashboard. Here you can see a few dashboards showing the performance of your landing pages, page location, as well as user demographics.

Monthly dynamics

The dashboard contains a range of column and line charts that show performance data over time. In particular, there are visuals for tracking monthly traffic and conversions for the last 12 months. With these charts, you can analyze the dynamics and seasonal trends in conversion and traffic. Such information is useful for predicting fluctuations, budget allocation, and regular planning activities.

Conversions funnel

The dashboard contains a chart with a breakdown of all conversions in the funnel. It shows the number of conversions per action previously set on Google Ads. This visual allows you to select the type of action available from the drop-down menu and get instant results. That way, you can observe all conversions in one view. Overall, this conversion chart helps to identify bottlenecks in your funnel and elaborate on the strategy for improving them.

Frequently asked questions

Is the dashboard GDPR-compliant and secure for handling sensitive data?

Definitely yes! We designed our Web analytics dashboard template to provide a secure and GDPR-compliant environment for handling sensitive data. Coupler.io, the connector that loads data from Google Ads to the dashboard, follows the best practices for data security and compliance. Additionally, Looker Studio and Google Ads have their own security measures and compliance features.

At the same time, the exact compliance status may depend on the report configuration after the setup. So, users must make sure to configure their dashboards and data sources in a way that complies with GDPR or any other relevant data protection regulations.

How often is the data on the dashboard updated?

The Web analytics dashboard template has a built-in connector by Coupler.io that allows you to refresh data as frequently as every 15 minutes. However, you can customize the frequency and other schedule configurations to meet your specific reporting needs.

Can I customize the metrics displayed on the Web analytics dashboard?

Yes, you can customize the metrics displayed on the Web analytics dashboard template. The built-in connector by Coupler.io has a preselected set of metrics and dimensions to load to Looker Studio. You can add or replace metrics, as well as hide the unnecessary ones.

Additionally, Looker Studio provides a high degree of flexibility in terms of customization. You can customize filters and visualizations to display the specific metrics and KPIs. This way, it’s possible to tailor the dashboard to your unique reporting requirements.

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