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PPC multichannel dashboard template

A PPC multichannel dashboard template that supports data from the most common advertising platforms. This report is available in the most popular BI tools. Follow the instructions inside the template to make a copy of it and synchronize it with the required data sources.

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PPC multi-channel dashboard in Looker Studio

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Acquire peace of mind with the interactive PPC multichannel dashboard

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your ad accounts with just a few clicks following the instructions inside.

Automated data refresh

With Coupler.io under the hood, get the charts populated with the latest data from your PPC accounts. Set up the desired refresh frequency, up to every 15 minutes.

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share PPC campaign insights with stakeholders at the click of a button.

Metrics you can track with the PPC reporting dashboard

Amount spent

The amount spent shows the total expenses on your PPC campaigns across all the selected advertising channels. This metric is essential for budget management and ROI analysis. It allows you to understand campaigns’ cost-effectiveness. Knowing your expenses helps you efficiently allocate resources among advertising platforms.

Amount spent by campaign type

This metric provides a breakdown of your total advertising expenses based on different types of campaigns. These types could be traffic, conversion, engagement, and so on. Analyzing the amount spent by campaign type lets you understand the spending for each type of campaign regarding their performance.

Impressions

The impressions value indicates how many times your ads were displayed to users. This metric allows you to understand brand exposure and reach. If the number of impressions goes up, your ad gets significant visibility. If it goes down, it’s a sign that you need to revamp your campaign.

Clicks

The clicks value shows how many times users have interacted with your ads by clicking on them. This metric includes clicks on headline links, call-to-action buttons, ad extensions, and other clickable elements. A high number of clicks indicates that your ad content is relevant and appealing to your target audience.

Clicks by source

This value shows a breakdown of the number of clicks by advertising platform you use. The dashboard supports the most common ones, including Google Ads, Facebook Ads, LinkedIn Ads, and so on. With this metric, you can understand which platforms perform best from the engagement perspective.

Click-through rate (CTR)

The click-through rate (CTR) is the ratio between clicks and impressions of your ads. It can be expressed in a percentage value by multiplying the ratio by 100. Tracking CTR is important to identify ads with low engagement rates. This way, you can optimize them and make them relevant to the user’s search intent.

Cost per thousand impressions (CPM)

The cost per thousand impressions (CPM) shows how much it costs to get a thousand impressions on your ad. This metric allows you to understand the cost efficiency of your ad reach. CPM is crucial for making decisions on budget allocation and improving return on advertising spend (ROAS).

Cost per click (CPC)

The cost per click (CPC) shows the average cost for each click on your ads. This metric is essential to understand how much you spend to attract user engagement. CPC helps you evaluate the cost-effectiveness of different keywords or ad placements. You can also use this metric to optimize the budget for your campaigns.

No need to build a PPC multichannel dashboard from scratch.
Use our fully automated template!

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Frequently asked questions

Is this PPC multichannel dashboard secure

Yes, it is! We created our PPC reporting dashboard template to provide a reliable and secure analytics tool for different users. It is powered by a secure data connector by Coupler.io and loads data from multiple advertising platforms, including Google Ads, Facebook Ads, and others. The configuration is extremely secure and adheres to best practices in data privacy regulations.

Does this PPC multichannel dashboard support cross-channel analysis?

Yes, it does! Coupler.io provides dashboard templates designed for a dedicated ad platform like Google Ads or Facebook Ads. However, this PPC report supports multiple advertising channels. You can connect it to Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Quora Ads, Microsoft (Bing) Ads, and X (Twitter) Ads. This allows you to track and compare performance across channels on one dashboard.

As a result, you get insights into how different channels contribute to overall marketing strategy. Our PPC reporting dashboard lets you spot opportunities and challenges unique to each platform. You will be able to view key metrics side by side, identify trends, and evaluate the performance across the selected channels.

Can I customize the dashboard to display the metrics that matter most to me?

Yes, you can customize the PPC multichannel dashboard to meet your reporting requirements. It lets you add, remove, or edit metrics. The template is white-label, i.e., you can easily tailor the report to focus on specific insights most relevant to your goals.

You can also update the style, colors, fonts, scorecards, charts, and tables. The template lets you create a personalized view of your PPC analytics report.

How does the dashboard assist in optimizing PPC campaigns?

The key goal of this PPC dashboard template is to provide you with a ready-to-use analytics tool. It will facilitate your decision-making on optimizing PPC campaigns. The template has three major benefits:

Automation - you save time on reporting since you won’t have to manually collect and organize data for the report. The dashboard connects to the selected ad platforms and refreshes automatically according to the set schedule. You can have it enabled as frequently as every 15 minutes.
One connector to multiple channels - you don't have to use different solutions to load data to the dashboard. The template is equipped with a single connector by Coupler.io. It supports multiple advertising channels. With only one solution, you automate data flow from Google Ads, Facebook Ads, LinkedIn Ads, and other sources.
Insights into your ad campaigns - you get your data organized in a digestible form. The dashboard provides you with insights to detect bottlenecks and weak points of your PPC marketing.

With this all-in-one PPC analytics solution, you will make smart decisions on how to optimize your PPC campaigns

How to read this PPC multichannel dashboard?

The PPC multichannel dashboard has several logical sections to simplify your analytics experience:

Scorecards with key metrics - You have all your KPIs, such as CPC, CPM, clicks, and other metrics on one panel at the top.
Different charts with dynamics or split by categories - This is a visual part of the dashboard that presents key metrics as line charts, pie charts, or column graphs.
Table with campaigns breakdown - On the bottom of the dashboard, you have a table showing a drill down into your PPC performance by campaign.

What sets this PPC reporting dashboard apart from others on the market?

Under the hood of this PPC reporting dashboard lies a powerful data connector - Coupler.io. It collects data from multiple advertising platforms and loads it to the report designed in Looker Studio. The process of data collection, organization, and visualization is fully automatic. You won’t have to make anything except for a few clicks to start using this PPC multichannel dashboard.

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