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Google Ads dashboard

Google Ads Dashboard

A ready-to-use Google Ads dashboard template is available in Looker Studio, Google Sheets, and Power BI. Follow the enclosed instructions to connect to Google Ads and populate the dashboard with your data using the prebuilt data connector by Coupler.io.

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What is a Google Ads dashboard?

It is a reporting and analytics tool for marketers and PPC specialists to monitor the performance of ad campaigns launched on Google. The Google Ads reporting dashboard helps users derive insights to identify trends, track ROI, and make data-driven adjustments to campaigns. From the reporting perspective, the dashboard is quite a convenient way to share performance results with stakeholders and team members.

You get a complete snapshot of ad performance through metrics such as impressions, clicks, CPC, amount spent, conversions, and others. The dashboard presents these metrics in a clear and organized format so you can track their dynamics. It also allows you to uncover more specific insights, such as the top campaigns by conversions or conversions by device. The Google Ads dashboard is your go-to solution to enhance targeting, refine messaging, and boost campaign success.

How are your Google Ads KPIs performing, and what is their progress?

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Looker studio

The Google Ads analytics dashboard provides an overview of your key performance indicators across all Google Ads campaigns. This way you can monitor clicks, CPC, conversions, and other metrics and their progress over time. These insights allow you to track improvements, identify potential issues, and optimize your ad performance.

Which campaigns are the top and worst-performing?

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Google Sheets

The dashboard offers a table with performance details of each campaign on Google Ads. You can track click-through rate (CTR), conversion rate, cost per conversion, and other metrics to identify both the highest and lowest-performing campaigns. This enables you to quickly determine which campaigns are delivering the best results and which may need optimization to improve your overall advertising strategy.

How do your campaigns perform from month to month?

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Power BI

This dashboard provides a separate page with a month-to-month analysis of your key performance metrics. As a result, you can assess how the performance of your Google Ads campaigns varies over time. This information allows you to identify trends, understand the impact of any changes made, and enhance future campaign performance.

How to create a Google Ads reporting dashboard?

Step 1

Go to the readme tab where you can see instructions on how to set up the dashboard.

Step 2

Click the button to set up the Coupler.io importer and connect your Google Ads account.

Step 3

Follow the instructions to prepare and load data to the dashboard according to the chosen destination app.

Step 4

Go back to Coupler.io to configure the schedule for the data refresh of your Google Ads performance dashboard.

Google Ads dashboard examples in your BI tool

Google Ads dashboard in Looker Studio

Google Ads dashboard in Power BI

Google Ads dashboard in Google Sheets

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Your Guide to an Ultimate PPC Dashboard

How to Create a Google Ads Dashboard in Looker Studio

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Facebook Ads Dashboard Templates For Every Occasion

Acquire peace of mind with the interactive Google Ads dashboard template

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your Google Ads account with just a few clicks following the instructions inside.

Automated data refresh

With Coupler.io under the hood, get the charts populated with the latest data from your Google Ads account. Set up the desired refresh frequency, up to every 15 minutes.

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share Google Ads campaign insights with stakeholders at the click of a button.

Metrics you can track with the
Google Ads dashboard

Total impressions

An impression is every display of your ad to users on the Google search engine or YouTube. Track the total number of impressions to understand the reach and visibility of your search ads. Compare impressions with other key metrics to assess how engaging your ads are to your target audience.

Cost per thousand impressions (CPM)

CPM indicates the average cost for every 1,000 impressions of your Google ads served. Assess the efficiency of your advertising campaign and make informed decisions about allocating your budget to the campaigns to improve your return on advertising spend (ROAS).

Total interactions

An action or interaction in Google Ads is the main user action associated with an ad format, such as clicks, video views, and other engagements. Track the total number of interactions to understand the level of engagement of your ads.

Cost per action (CPA)

Cost per action or CPA indicates the average cost for each action completed by a user, be it a sign-up, video view, item purchase, etc. Tracking CPA allows you to evaluate the efficiency of ad campaigns for desired user actions.

Total clicks

A click is the most widespread user action in Google Ads that can cover clicks on headline links, call-to-action buttons, ad extensions, or any other clickable elements. Track total clicks and derive the click-to-conversion rate to understand the efficiency of your ads.

Cost per click (CPC)

Cost per click or CPC indicates the average cost for each click on your ads. This metric calculates the money you spend to get users to your website or landing page. Monitor the cost-per-click rate to evaluate and optimize your bidding strategies.

Click-through rate (CTR)

Click-through rate or CTR is the ratio between clicks and impressions of your ads. This metric shows how attractive and relevant your ad is to a user's search query. Track CTR to identify ads with lower engagement rates and tune them to enhance relevance to the user’s search intent.

Total conversions

A conversion is a completed action that is essential to your business. Conversions could be represented with sign-ups, purchases in the e-commerce store, form submissions, etc. Track conversions to evaluate the cost-effectiveness of your ad campaigns and refine your targeting strategies.

Conversion rate

The conversion rate is a percentage of the average number of conversions per interaction. It provides insights into the conversion value of your ad campaigns and measures their return on investment (ROI). Make data-driven decisions about budget allocation, optimization of ads, and the efficiency of your landing pages and conversion processes.

Total amount spent

The total amount spent displays all the expenses on your advertising campaigns during a specific period. This metric allows you to monitor your advertising budget and avoid overspending. Amount ad spend is also essential to evaluate the overall ROI of your ad campaigns, as well as optimize ROAS.

No need to build a Google Ads dashboard from scratch.
Use our fully automated template!

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Key metrics snapshot

The dashboard provides a complete overview of all key metrics in one place. This eliminates the need to navigate between multiple tables or reports. For each metric—impressions, clicks, conversions, and others—you can easily compare current values to those from a previous period. As a result, you can quickly identify trends and make timely adjustments. This snapshot view is particularly useful for tracking performance against goals. Having all crucial data at your fingertips saves time and ensures that no vital metric goes unnoticed.

Spend amount by date

A simple line chart on the dashboard provides valuable insights into the trends of advertising costs. You can see the fluctuations in your expenses within the last 30 days and identify spikes and falls. This allows you to correlate success or failure of your campaigns to the amount you’ve spend on them.

All conversions breakdown

The Google Ads reporting dashboard offers a dedicated table chart with a breakdown of all conversions. It lets you see the number of conversions per action you've established for Google Ads. Whether you’re tracking sign-ups, purchases, or other actions, this chart consolidates all conversions into one clear view. This way, you can identify bottlenecks in your funnel and optimize for higher conversion rates.

Top campaigns by conversions

The dashboard includes a straightforward table that highlights your top-performing campaigns by conversions. With just a glance, you can see which campaigns drive the most conversions and deliver the highest value. Additionally, the table allows you to sort the data in ascending order to identify underperforming campaigns. With this easy-to-use visual, you can prioritize optimization efforts and budget allocation.

Monthly dynamics

The dashboard offers a separate page to track performance data on a month-by-month basis. This page is equipped with filters that allow you to narrow down the data by country or specific periods within the year. You can analyze seasonal performance or regional differences and clearly see trends over time. The monthly performance dynamics are useful for anticipating fluctuations, fine-tuning your budget allocations, and aligning your strategies with historical patterns.

Conversions by demographics

A set of charts provides a clear breakdown of conversions based on demographic data, such as age, gender, and location. These insights are displayed using clean, easy-to-read visuals rather than overwhelming tables. With that in mind, you can quickly interpret and act on the data. Understanding demographic performance is crucial for optimizing targeting strategies. It is also useful to ensure your ads resonate with the right audience.

Frequently asked questions

Is the dashboard GDPR-compliant and secure for handling sensitive data?

Definitely yes! We designed our Google Ads dashboard template to provide a secure and GDPR-compliant environment for handling sensitive data. Coupler.io, the connector that loads data from Google Ads to the dashboard, follows the best practices for data security and compliance. Additionally, Looker Studio and Google Ads have their own security measures and compliance features.

At the same time, the exact compliance status may depend on the report configuration after the setup. So, users must make sure to configure their dashboards and data sources in a way that complies with GDPR or any other relevant data protection regulations.

How often is the data on the dashboard updated?

The Google Ads dashboard template has a built-in connector by Coupler.io that allows you to refresh data as frequently as every 15 minutes. However, you can customize the frequency and other schedule configurations to meet your specific reporting needs.

Can I customize the metrics displayed on the Google Ads dashboard?

Yes, you can customize the metrics displayed on the Google Ads dashboard template. The built-in connector by Coupler.io has a preselected set of metrics and dimensions to load to Looker Studio. You can add or replace metrics, as well as hide the unnecessary ones.

Additionally, Looker Studio provides a high degree of flexibility in terms of customization. You can customize filters and visualizations to display the specific metrics and KPIs. This way, it’s possible to tailor the dashboard to your unique reporting requirements.

High five for scrolling till the very end!
Enjoy your dashboard!

Explore dashboads

What is a Google Ads dashboard?

Get the answers you need with the Google Ads dashboard

How to create a Google Ads reporting dashboard?

Google Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the interactive Google Ads dashboard template

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the
Google Ads dashboard

No need to build a Google Ads dashboard from scratch.
Use our fully automated template!

What reports you get with our Google Ads dashboard

Examples of dashboards for every need

Is the dashboard GDPR-compliant and secure for handling sensitive data?

How often is the data on the dashboard updated?

Can I customize the metrics displayed on the Google Ads dashboard?

High five for scrolling till the very end!
Enjoy your dashboard!

Google Ads Dashboard

What is a Google Ads dashboard?

Get the answers you need with the Google Ads dashboard

How to create a Google Ads reporting dashboard?

Google Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the interactive Google Ads dashboard template

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the Google Ads dashboard

No need to build a Google Ads dashboard from scratch. Use our fully automated template!

What reports you get with our Google Ads dashboard

Examples of dashboards for every need

Is the dashboard GDPR-compliant and secure for handling sensitive data?

How often is the data on the dashboard updated?

Can I customize the metrics displayed on the Google Ads dashboard?

High five for scrolling till the very end! Enjoy your dashboard!

Metrics you can track with the
Google Ads dashboard

No need to build a Google Ads dashboard from scratch.
Use our fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!