Facebook Ads Dashboard

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Facebook Ads Dashboard

A ready-to-go Facebook Ads dashboard template designed in Looker Studio, Google Sheets, and Power BI. All versions are powered by Coupler.io integration that automates data load data from Facebook Ads. Complete a few simple steps to copy the dashboard and connect it to your account.

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What is a Facebook Ads dashboard?

It is a reporting tool for marketers and PPC specialists that provides insights into PPC campaign performance. The Facebook Ads dashboard consolidates essential metrics, such as reach, impressions, amount spent, and others. It also offers charts and visuals to monitor ad effectiveness and power your decision-making with data.

The value of the Facebook Ads dashboard is multifaceted. It helps you identify weak spots and, as a result, optimize budget management and audience targeting. You can also share the dashboard with your colleagues or stakeholders. In one place, they'll get access to the most essential data and nothing more. Since the dashboard is self-updating, you won’t have to worry about the data relevance. With this reporting solution, you get the clarity and control needed to maximize ROI and deliver consistent results.

How are your total KPIs from Facebook Ads performing, and what is the dynamic?

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Looker studio

This dashboard provides a comprehensive view of your key performance indicators. It allows you to track the overall performance of all your Facebook Ads campaigns. You can also assess the dynamic trends over time to identify patterns and make data-driven decisions.

Which campaigns are the most valuable?

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Google Sheets

You get access to a breakdown of all campaigns' performance using metrics such as amount spend, impressions, clicks, CTR, CPM, and CPC. With this insight, you can detect the campaigns that deliver the most value. It enables you to pinpoint the top-performing campaigns, so you can allocate resources more effectively.

How do your campaigns perform from month to month?

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Power BI

This Facebook Ads reporting dashboard offers a detailed month-to-month comparison of your campaign performance. This helps you understand the fluctuations in impressions, clicks, and other metrics over time. As a result, you can identify seasonal trends, measure the impact of optimizations, and make informed decisions to improve future campaigns.

How to create a Facebook Ads reporting dashboard?

Step 1

Go to the readme tab where you can see instructions on how to set up the dashboard.

Step 2

Click the button to set up the Coupler.io importer and connect your Facebook Ads account.

Step 3

Follow the instructions to prepare and load data to the dashboard according to the chosen destination app.

Step 4

Go back to Coupler.io to configure the schedule for the data refresh of your Facebook Ads dashboard.

Facebook Ads dashboard examples in your BI tool

Facebook Ads dashboard in Looker Studio

Facebook Ads dashboard in Google Sheets

Facebook Ads dashboard in Power BI

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Facebook Ads Dashboard Templates For Every Occasion

Acquire peace of mind with the interactive Facebook Ads dashboard

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your Facebook Ads account with just a few clicks following the instructions inside.

Automated data refresh

With Coupler.io under the hood, get charts populated with the latest data from your Facebook Ads account. Set up the desired refresh frequency, up to every 15 minutes.

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share Facebook Ads campaign insights with stakeholders at the click of a button.

Metrics you can track with the Facebook Ads dashboard

Total impressions

An impression is every instance your ad is displayed to users. By tracking the total number of impressions, you can assess the effectiveness of your ad strategy in capturing attention and increasing brand awareness. The number of impressions is an essential metric to gauge the reach and visibility of your search ads on the Facebook social media platform.

Cost per thousand impressions (CPM)

Cost per Thousand Impressions (CPM) reveals the average cost for every 1,000 impressions served by your Facebook ads. CPM serves as a valuable indicator of how efficiently you are using your ad budget to reach your target audience. Track CPM through our Facebook Ads dashboard template to optimize your return on advertising spend (ROAS).

Total amount spent

Total amount spent or ad spend provides a comprehensive overview of all the expenses incurred on your Facebook Ads campaigns in a specific period. Easily track your advertising budget with the help of our Facebook Ads dashboard to gain better control over costs and evaluate the overall return on investment (ROI) of your ad set campaigns.

Total clicks

The total clicks is a metric to measure the overall number of user interactions with your Facebook Ads. It includes clicks on different clickable elements such as headline links, call-to-action buttons, and so on. Track total clicks to get valuable insights into the level of interest and interaction that your Facebook advertisements are generating.

Unique clicks

A unique click is a distinct user who clicks on your ads and lands on your page. The number of unique link clicks gives you a clear understanding of the unique traffic your campaign is driving. By tracking unique clicks, you can evaluate the success of your campaigns, namely how well they generate interest and capture the attention of potential leads.

Cost per click (CPC)

Cost per click (CPC) shows the average cost incurred for each click on your ads within your Facebook Ads campaigns. By monitoring CPC through our Facebook Ads dashboard, you can get valuable insights into the efficiency of your ad campaigns in driving user engagement and, therefore, optimize your bidding strategies for maximum return on investment (ROI).

Click-through rate (CTR)

CTR or click-through rate represents the ratio between the clicks and impressions your ads receive. Tracking CTR allows you to gauge how attractive and relevant your ads are to users' search queries. The analysis and the following improvement of CTR will increase the likelihood of converting clicks into desired actions, such as website visits or conversions.

Total actions

An action is an engagement that users perform with your ad, including clicks, video views, and many others. Total actions as a metric allow you to understand how engaging and hence efficient your ads are. Track total actions to assess the success of your ad campaigns, identify areas for improvement, and optimize your ad strategy.

Cost per action (CPA)

CPA or cost per action represents the average cost incurred for each action a user completes in response to your Facebook Ads. The actions can include sign-ups, video views, e-commerce purchases, and so on. Track CPA to understand and measure the cost-effectiveness of your Facebook advertising efforts and make informed decisions about budget allocation.

Action rate

Action rate is a metric used to measure user engagement levels within your Facebook Ads. It shows the percentage of users who performed an interaction with an ad in relation to the total number of ad impressions. Tracking the action rate provides valuable insights into the engagement level and how your ads are resonating with your target audience.

Conversions: sign-ups

A conversion refers to a completed interaction with a Facebook ad. Sign-ups are basically conversions by the users who completed the registration process, such as creating an account, subscribing to a service, etc. Tracking sign-ups provides a clear measure of how well your ads engage and persuade users to complete the desired action of signing up.

Purchases

A purchase is a conversion event that can be represented by a completed purchase of an item, subscription plan, or another asset by a user who interacted with your ads. Tracking purchases provides valuable insights into the revenue generated and allows you to evaluate the conversion success of your advertising efforts.

No need to build a Facebook Ads dashboard from scratch.
Use the fully automated template!

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Key metrics snapshot

This Facebook Ads campaign performance dashboard welcomes you with an overview of key metrics. The scorecards with metrics contain comparison values to those from a previous period, so you can easily detect whether your CPC or CTR increased or dropped. This metrics snapshot is useful since it defines whether you should dive deeper into the insights today or not.

Frequency meter

Next to the overview of the key metrics, there is a campaign frequency meter. It allows you to track the number of times one person saw your ad on Facebook. By applying filters, you can monitor this value for the whole account and per separate campaign, ad set, or time periods. The frequency meter is not just a scorecard showing the value. It actually provides hints on whether your campaign needs to be optimized.

Campaign performance breakdown

On the bottom of the dashboard’s main page, there is a table with a performance breakdown of all campaigns. It lets you see the amount spent, impressions, clicks, CTR, CPM, and CPC per campaign. Each metric also has a period-over-period comparison. This provides additional insight into the dynamics of your campaign performance metrics. You can easily sort the records by the needed metric and detect the bottlenecks in your results.

Spend dynamics

The Facebook Ads reporting dashboard offers one simple yet actionable chart to analyze the dynamics of your advertising costs. It displays how your expenses varied within the last 30 days. With this insight, you can correlate the performance of your campaigns to the amount of spends on this day.

Clicks by country & demographics

For insights into clicks, there are two separate charts showing clicks by demographics and country. The clicks breakdown by country helps you quickly understand from which country the biggest part of the traffic comes to optimize targeting. You also get a quick insight into which segment of the audience clicks on your ads the most.

Monthly dynamics

On a separate page of this Facebook Ads dashboard, you can find insights into your campaigns' monthly performance dynamics. A set of charts shows the comparison of metrics progress, including impressions and CTR, clicks and CPC, and impressions and clicks. This information is useful to analyze trends and make budget forecasts.

Frequently asked questions

Is this Facebook Ads dashboard GDPR-compliant and secure for handling sensitive data?

Yes, it is! Our Facebook Ads dashboard template is GDPR compliant and follows the best practices for data security. The data from Facebook Ads is loaded to the dashboard by the Coupler.io integration, which, in turn, provides the highest level of safety for your private information.

To maintain this level of data security, make sure to keep your report configuration in compliance with GDPR or any other relevant data protection regulations.

How can your dashboard help me improve my Facebook Ads campaign performance?

With our dashboard template, you obtain a comprehensive overview of your Facebook Ads campaign performance. This allows you to track key metrics, such as click-through rate, cost per click, ad spend, and more.

The proper analytics results in insights into which campaigns are performing well and which ones need optimization. With this dashboard, you can make data-driven decisions to refine your ad strategy, improve the campaigns’ effectiveness, and so on.

Is your Facebook Ads dashboard suitable for both beginners and experienced advertisers?

Yes, we designed our Facebook Ads dashboard with the idea of making it a flexible, user-friendly analytical tool. Both beginners and experienced advertisers or PPC experts will find it easy to navigate and understand how to work with the dashboard. The template also has a prebuilt data connector that automatically loads data from Facebook Ads to the dashboard.

More experienced advertising experts can customize the dashboard to their specific needs and access in-depth campaign insights. It’s easy to replace metrics or update the visual style of the dashboard to fit your branding. It also allows you to easily share the results with stakeholders or clients.

How frequently does the dashboard update data?

The Facebook Ads dashboard can refresh data as frequently as every 15 minutes. You can customize the schedule of data refresh to meet your requirements. To do this, you need to update the schedule configuration of the Coupler.io data connector with a few clicks.

Do I need any technical skills to set up and use this Facebook Ads dashboard?

You don’t need any technical skills to set up the Facebook Ads dashboard and connect it to the data source. We've designed it to deliver the best user experience without causing any trouble.

You only need to follow the provided instructions to go through the setup process. The dashboard will update itself automatically based on the preferred schedule to give you up-to-date insights into your ads performance.

Can I integrate data from multiple Facebook Ads accounts?

Yes, the built-in data connector by Coupler.io allows you to load data from multiple Facebook Ads accounts. To do this, you’ll need to slightly tweak the configuration of the importer by adding one more source that is connected to another account. After that, you can consolidate data from two or more accounts into your Facebook Ads dashboard.

Can I export my Facebook Ads data from the dashboard for further analysis or reporting?

Yes, you can. Our Facebook Ads dashboard is designed in Looker Studio, which allows you to export data in two formats: CSV or Excel.

At the same time, it’s more efficient to export data directly from Facebook Ads to your destination for further analysis. You can do this with Coupler.io, which supports different destination apps, including Google Sheets, Microsoft Excel, BigQuery, and Power BI.

High five for scrolling till the very end!
Enjoy your dashboard!

Explore dashboads

What is a Facebook Ads dashboard?

Get the answers you need with the Facebook Ads dashboard template

How to create a Facebook Ads reporting dashboard?

Facebook Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the interactive Facebook Ads dashboard

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the Facebook Ads dashboard

No need to build a Facebook Ads dashboard from scratch.
Use the fully automated template!

What reports you get with our Facebook Ads dashboard

Examples of dashboards for every need

Is this Facebook Ads dashboard GDPR-compliant and secure for handling sensitive data?

How can your dashboard help me improve my Facebook Ads campaign performance?

Is your Facebook Ads dashboard suitable for both beginners and experienced advertisers?

How frequently does the dashboard update data?

Do I need any technical skills to set up and use this Facebook Ads dashboard?

Can I integrate data from multiple Facebook Ads accounts?

Can I export my Facebook Ads data from the dashboard for further analysis or reporting?

High five for scrolling till the very end!
Enjoy your dashboard!

What is a Facebook Ads dashboard?

Get the answers you need with the Facebook Ads dashboard template

How to create a Facebook Ads reporting dashboard?

Facebook Ads dashboard examples in your BI tool

Coupler.io Academy

Acquire peace of mind with the interactive Facebook Ads dashboard

Ready-to-use analytical tool

Automated data refresh

White-label template

Metrics you can track with the Facebook Ads dashboard

No need to build a Facebook Ads dashboard from scratch. Use the fully automated template!

What reports you get with our Facebook Ads dashboard

Examples of dashboards for every need

Is this Facebook Ads dashboard GDPR-compliant and secure for handling sensitive data?

How can your dashboard help me improve my Facebook Ads campaign performance?

Is your Facebook Ads dashboard suitable for both beginners and experienced advertisers?

How frequently does the dashboard update data?

Do I need any technical skills to set up and use this Facebook Ads dashboard?

Can I integrate data from multiple Facebook Ads accounts?

Can I export my Facebook Ads data from the dashboard for further analysis or reporting?

High five for scrolling till the very end! Enjoy your dashboard!

No need to build a Facebook Ads dashboard from scratch.
Use the fully automated template!

High five for scrolling till the very end!
Enjoy your dashboard!